The sales manager needs to be a professional with the ability to lead the team in order to achieve the company's objectives. This position is essential for the development of the company due to the acquisition of new businesses and opportunities.
And to make all this more feasible, the sales manager can count on the help of technology. Understand more about the characteristics that this professional must have and how a management system can help achieve goals, motivate the team and much more.
The importance of the commercial manager
For a company to be successful in attracting new business, the sales manager must be able to motivate the team and see opportunities for improvement. After all, without him the company would not be able to focus on its core business or attract new customers.
In addition, it is important for the sales leader to have a strategic vision to configure and guide the operational strategy of his team, doing so with the collaboration of everyone. And, to do so, it is necessary to have prior planning, considering the control of accounts and resources.
You must also have the ability to structure your team to maximize the performance of each individual professional and the group. This can be achieved through good skills management, delegating activities and assignments according to each leader's knowledge and skills.
Another essential point in sales management is the workflows uk whatsapp data in the sales area, that is, how processes begin and end. A good team leader must identify unnecessary and bureaucratic steps in order to optimize them. In addition to optimizing procedures, favoring more dynamic and faster flows.
How can technology help a sales manager's activities?
To carry out good commercial management, it is necessary to understand that digital transformation has already reached companies. Being aware of the innovations that can help the development of the company is essential for the manager to be able to implement them and guarantee the growth of the company.
An example of this is CRM (Customer Relationship Manager ) software , which helps automate some processes that contribute to the development of customer relationships.
This technology has the potential to increase the competitiveness of the company and the team, generating positive results. See how this system can help in the work routine of a commercial manager:
Sales Funnel Tracking
The sales funnel is made up of a series of steps that guide the customer towards conversion. That is, from the first contact that this person has with the company, completing the purchase, to the post-sale. When the sales manager follows this flow, he has the possibility of creating more effective strategies.
To help in this process, the CRM system is the ideal tool. With it, you can gain leads and transform them into concrete sales opportunities. This way, the manager will have more control over opportunity management, directing the team to get in touch with the right people.
Leading generation
CRM also helps managers systematize lead generation by providing a technological foundation for them and their team to work toward measurable goals.
In this way, it is possible to properly monitor sales opportunities, from initiatives to after-sales. In this way, the company can create a relationship with consumers, establishing a bond that will undoubtedly result in loyal customers.
ERP integration
In addition to all these possibilities, the company can also integrate the CRM system with its ERP, facilitating its commercial automation . Thus, the commercial sector can be directly linked to all other areas of the company, such as finance, human resources and other administrative sectors.
This helps improve internal communication within the company, as everyone will have access to company data. This way, employees will know how activities are progressing, as well as having access to information that can facilitate their work routine.
TOTVS CRM: facilitating your commercial management
As we have seen, the role of the sales manager is fundamental to the development of a company. He or she is responsible for customer relations and obtaining new sales opportunities. And, to facilitate this work, a CRM system can be a great ally.
For this reason, you can count on TOTVS CRM, which has several functionalities to improve customer relations, in addition to optimizing the company's commercial management.