“There are X days left to buy Christmas gifts and not disappoint your friends or relatives. Order today and receive the gift by Y”. This is important information that every customer wants to plan their purchases. Logbook How to (also) rock Christmas: unconventional strategies for your Christmas marketing 2 Co-branding → co-production + co-marketing. What are we talking about? You probably understood, it is a strategy that involves the collaboration between two brands . An alliance through which we share communication power, marketing assets and production possibilities. We want to tell you about it because it is a trick that we are using in the businesses of several Partners, especially for this Christmas.
yet give you names or complete case studies united arab emirates b2b leads but we will tell you about the potential of this strategy that we believe are most significant to focus on . If you are interested in seeing some concrete examples, you will find the appropriate in-depth article below Let's get started! Co-branding timing. Consider that every brand has implicit limits. Doing business means entering a niche that by definition has a limited area of expertise, right? Well, if going out of this area of expertise alone is risky, with a figure who is already on the other side it can be, instead, profitable.
Co-branding means this : breaking a limit of our brand to offer our audience the most comprehensive offer possible. During particular times of the year, such as Christmas or specific launches, collaborating with another brand is motivated a priori and can be ideal to raise your voice with style. Controlled effort solution. Making collaboration engaging from a communicative point of view is a must to avoid devaluing each other. But one step that cannot be compromised is to lower the audience's conversion effort . Follow us in this reasoning… Your audience may not know anything about the brand you are partnering with.
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