Must Read: Is Website Traffic Important?

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Table of Contents
What are Marketing KPIs, Definition
Why are marketing KPIs important?
Characteristics of Key Performance Indicators
6 Digital Marketing KPI Examples to Follow
Engagement rate
Backlink
CPL
CLV
Organic sessions
ROAS
How to Track Digital Marketing KPIs
What are Marketing KPIs, Definition
KPIs are useful parameters to measure the efficiency of france whatsapp number database marketing campaigns . In this way, having concrete references, we can monitor offline and online promotion activities.

Focusing on what are the KPIs of digital marketing, the role of Key Performance Indicators is defined around web analytics activities . That is, monitoring results to understand if and how we are working to achieve the objectives set in the strategy planning phase.


Starting an online promotion job ignoring digital marketing indicators means proceeding without a compass, a North Star, a clear reference to understand if everything we are doing is working or not. For a web performer who aims to optimize every step, marketing KPIs are the reference point to start an effective Deming process .


What are marketing KPIs?
So a process of seeking perfection, capable of constantly improving. This means increasing conversions , therefore turnover, but this is only possible if you define the Key Performance Indicators to measure performance, insert them into a data strategy and improve the results.