Find out more about how young people in the

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UK are embracing digital payments, as well as the key implications and opportunities for developers and banks in the world of digital payments.

Finally, I would like to thank Kim Berg, Senior Manager, Payments Services, Accenture, who led this project along with the team from the University of Bath, consisting of Dan Keeney, Ian Mackenzie, Garrisson George, Lauren Folkes, Tom Diehurst and Tom

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The RuNet audience, according to the Public Opinion Foundation, norway mobile phone numbers database was 77.5 million people over 18 years old (66% of the population) in the summer of 2015, with 62 million going online every day. In five years, 90 million Russians will be surfing the Internet every day.

The demand for Internet services, including mobile ones, will also grow. The contribution of the mobile component to the overall volume of the RuNet economy is 20-30%. And its share will only increase.

According to this year's study, the volume of the Internet markets studied (content and services) amounted to 1094 billion rubles at the end of 2014, and the volume of the electronic payments market was 476 billion rubles, which in total is equivalent to 2.2% of Russia's GDP for 2014. And the volume of the economy of Internet-dependent markets amounted to more than 11.8 trillion rubles, which is comparable to 16% of Russia's GDP.

There is an opinion that the crisis in the Russian economy has had the least impact on the Internet business. Do you agree with this point of view?

Indeed, such an opinion has a right to exist. But let's look into this issue in detail.

We at RAEC, as well as our industry analysts, began to sound the alarm back in mid-2014, when we noted a slowdown in the growth rates of the main indicators of Internet development in Russia. After all, all Internet indicators have traditionally grown at truly gigantic rates since 2011, when we first conducted the study "Runet Economy", which became annual: the growth rates of the entire Internet economy at the level of 30-40% per year seemed commonplace, while some markets grew by 100-150% per year! This was not just much steeper than the growth of the rest of the Russian economy, this growth was so stable that it was perceived as a given, and industry analysts discussed the topics of "how to maintain and even increase these rates".