White papers cover a topic in depth, but they focus on specific aspects of the subject and on solving specific issues. They are generally aimed at an audience that is more mature in their understanding of the problem and possible solutions. For this reason, they are often used in more advanced stages of the sales funnel — consideration and decision.
The format is similar to an e-book: a complete text is written on the subject in question, based on data and information that help solve the persona's problem, but in a reduced size. Graphics and illustrations can be used to make the material more interesting.
When writing a white paper, it is important to invest in hotmail email list good design, since this is also visual content. It should be enjoyable to read and help capture the reader's attention. One tip is to use elements that are reminiscent of the brand's and website's visual identity, as this will increase the connection that the user will make between the content and the company.
5. Infographics
Infographics are rich materials that combine images and text to ensure better understanding for the reader. The information is direct and objective, mainly because its focus is to help understanding in a simplified way , with fewer words than blog posts.
To make it even more educational, you can include graphs, comparisons and other illustrations to convey the desired data. This visualization helps with the absorption of information, so it is often sought after by users in their research. Another advantage of this format is that the image can be easily shared on social networks such as Facebook and Instagram, increasing its reach.
In marketing strategies, infographics can be used to complement blog posts, presenting a summary of the main points or information in a very educational way. However, as we said, the use of landing pages is also common for capturing leads.
See? There are several formats of rich materials that you can (and should!) include in your inbound marketing strategy. So take advantage of these strategies and increase lead capture and conversion. To help, count on a specialized agency, such as Hubify, which focuses on delivering results to clients, always considering the characteristics of the business.
Did you enjoy reading about these types of rich material? If you want to optimize your strategies to achieve better results with digital marketing, take the opportunity to check out our complete guide on the subject !