Holiday Promos That’ll Get Your Registers Ringing

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According to the National Retail Federation’s (NRF) holiday consumer spending survey conducted by BIGinsight, over $1 billion will be spent in a single day on Cyber Monday. And, nearly $586 billion will be spent over the 2012 holiday season. That’s a lot of holiday cheer! The survey also found that 36% of shoppers decide where to shop based on offers for tunisia whatsapp number database sales and discounts. So, what kind of promotions can you offer to get your registers ringing? Grab some jingle bells and a dreidel and let’s go!

Free Shipping – The Tried and True Promotion that Everyone Will Use
Free shipping rules when it comes to holiday promotions because people are buying and sending gifts to family and friends, near and far. Did you know there’s a day purely dedicated to free shipping? It’s called “Free Shipping Day” (intuitive, eh?) and it’s on December 17th. You can get the details at freeshippingday.com.

Free shipping is such an important factor in holiday shopping that the NRF’s survey indicated that 90% of retailers plan to offer some form of it for online shoppers:

37% plan to offer free standard shipping with conditions (e.g., with a minimum purchase)
30% will offer free standard shipping without conditions.
30% said their free shipping offers will start earlier this year than last.
Don’t Just Get it There – Get it There in Style
How can you go the extra mile and make your free shipping offers stand out from the rest? Try offering your free shipping earlier (like pre-Thanksgiving), or offer an upgraded shipping service (2-day express) if you can afford it. Amazon Prime draws a lot of shoppers who take advantage of their 2-day shipping, especially during the holiday season.

You may want to try offering free gift-wrap as a complement to your free shipping. It’s a great way for the gift giver to ensure their gift arrives on time and is ready to open – and you save your gift shopper precious time and energy. Offering free shipping and/or free gift-wrapping can cut your margins, but there’s a good chance you’ll more than make up for it in volume. You’ll have to invest in some manpower to wrap and pack too.

Take the Ordinary and Make it Extraordinary
It’s pretty easy to take a standard promotion, put a creative spin on it and come up with something fun and unique that can surprise and delight your customers.