Avoid repeating keywords in different ad groups

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Repeating keywords can lead to confusion and underperforming your campaign. It's important to make sure each ad group has unique and relevant keywords .

Additionally, use the right keyword match types (broad, phrase, exact, and modified broad match) to control who sees your ads and when.

Select appropriate ad extensions
Extensions allow you to add more investors email list information and access options to your ads. It is recommended that you select the appropriate extensions for your campaign, such as location extensions and call extensions.

Direct ads to the right landing page
Ads should be linked to a page relevant to the campaign and the selected keywords. The landing page should also be clear and optimized to ensure a satisfactory user experience.

Perform proper segmentation
Proper audience segmentation is essential to the success of your Google Ads advertising campaign.

You must ensure that the targeting corresponds to the campaign objectives and that the selected keywords are relevant to the target audience. In addition, they are structured in appropriate ad groups.

Set up conversions correctly
Setting up conversions properly is important to measure the success of your Google Ads campaign . You need to define the conversion action and make sure it is measured and reported correctly.

Additionally, it is recommended to constantly track conversions and adjust bids accordingly.