Top tips on targeting from LinkedIn paid ads expert Leigh Buttrey: “When you’re running a prospecting campaign, make sure you use relevant demographics to your target audience.
Consider things like the job title, industry, seniority, skills, and the company's size. The beauty of LinkedIn is that you can get very targeted; there’s no point in showing ads to small companies, for example, if you don’t want to attract them.”
How to Advertise on LinkedIn
Create your LinkedIn ad campaign.
Designate your LinkedIn ad audience.
Set your ad budget and schedule.
Decide on your LinkedIn ad format.
Set your URL parameter if you're using one.
Choose your LinkedIn ad placement.
Don't forget conversion tracking.
Build your LinkedIn ad.
Advertising on LinkedIn is a two-step process: 1) setting up your LinkedIn campaign and 2) creating your LinkedIn ad(s).
In this section, I’ll walk through how to set up a dominican republic whatsapp number database campaign and build your ad(s) — plus some best practices and tips for each.
1. Create your LinkedIn ad campaign.
Your LinkedIn advertising campaigns live on the campaign manager section of LinkedIn. You can access your advertising platform via your personal LinkedIn account.
As pictured below, in the top right, you’ll see “for business,” click that, then click, “Advertise on LinkedIn.”
screenshot from my LinkedIn profile showing where you navigate for the “Advertise on LinkedIn” menu item.
Set your LinkedIn ad campaign objective.
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