Rethinking Content Briefs

[hoxesi8100@]

Finally, I completely shifted how we wrote content briefs.

As a team, we've tracked our blog assignments in Asana since the very beginning.

However, historically, the assignment instructions were short bullet points intended for in-house writers. For example, we would ask them to shorten intros, write new sections, or add links to relevant product mentions.

Those bare-bones briefs worked for in-house writers who spent months out of their role onboarding. However, freelancers needed more details to produce their best work.

I began translating posts for our external team. If belgium whatsapp number database an instruction had jargon, like “remove additional parameters to internal links,” I would reformat the bullet into standard language, like “remove UTM tracking codes from links.”

For new posts, I also began creating proposed outlines. That included how long intros should be, what subheadings we'd want to include, and how each section should be formatted.

The result? First drafts started to arrive in better shape, requiring fewer edits and fewer rounds of revisions from the writers.

hubspot freelance network asana brief

With these elements in place, I was able to focus on staffing the program. I put out calls on LinkedIn for writers and vetted their portfolio pieces.