Reserve the first characters for important information

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That is why a subject of this type will at least attract the recipient's attention . However, be careful not to go too far. You should always keep a little distance. 4.- Use special characters The main goal of successful email marketing titles is to stand out first and foremost. So anything you can do to make them stand out from the rest of the messages in your inbox is welcome. However, you should be careful when including special characters. Recipients may perceive you as spam, so it is recommended that you do not overuse this technique. For example: « Includes [VIDEO] on how to make an infographic in 3 minutes . « « {Includes Photos} Homemade recipe to improve your complexion «. 5.- Emoticons We continue to try to stand out from the crowd and a good trick might be to use the famous emoticons.


In fact, thanks to their colors, you will get build outlook business mailing lists the recipient's gaze to go directly to them . Examples: «20 ideas to help you succeed on Valentine's Day». "Who has 60% off today?" 6.- As with all types of communication, the most important things should come first. The subject of your email is no different. If you leave the essentials for the end, the recipient of the message may not even read it or may not give it the importance it requires. Don't miss the opportunity to show what really has value from the start and leave aside words that only serve as filler. That is one of the keys to creating titles that work in email marketing. “ 3 for 1 on light bulbs, today only ” instead of: “ Today we will be running a promotion on light bulbs .