The Ultimate Event Planning Checklist

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Additionally, if you use HubSpot, choosing software that integrates smoothly with your HubSpot CRM is critical for the timely execution of your marketing campaigns.

For tips on how to pick the best event management software, visit the detailed Event Management Software Guide by Accelevents, our certified HubSpot app partner. They also have a great post on integrating event registrations with HubSpot.

9. Determine how you will measure success.
During a bustling event, it’s easy to look czech republic whatsapp number database around and feel good about your attendance and engagement. But is that gut check really the best way to evaluate whether your event was a success? Probably not.

As Mike Piddock, Founder of event hosting platform Glisser, shared:

“Events need to be assessed with hard metrics, rather than just ‘gut-feel’ opinions and feedback forms to rate the coffee. Measure attendee engagement, rather than simply counting who registered and who showed up, as this is a great proxy for the effectiveness of the event.”

Like every other marketing investment, it’s wise to set key performance indicators (KPIs) against which to measure and evaluate your event's performance. Here are a few common KPIs for event marketing.


A step-by-step event checklist taking you through:

Pre-Event Planning
Event Logistics
Event Program and Content
Post-Event Follow-up