How to send an email to a large number of recipients?
To send your marketing communications to a large number of email addresses, you may be tempted to use traditional email services such as Gmail or Outlook . However, these tools quickly prove to be inadequate for this purpose, which is why you should turn to dedicated email solutions .
At the same time, you need to follow some rules: ensure that emails are delivered correctly, comply with GDPR , manage your contact lists effectively, etc.
From software to best practices, discover all our advice on how to master mass email sending to perfection.
What is bulk email?
Bulk emailing is the marketing practice of sending an iceland whatsapp data email to a large number of contacts , usually more than 100.
For example:
a newsletter (new product launch, event, etc.),
a promotional email (sales, special offers, discounts, etc.),
a transactional email (order confirmation, shipping confirmation, etc.),
a welcome message after subscribing to your newsletter, etc.
Therefore, sending emails at scale has an important strategic dimension and serves a variety of conversion and loyalty marketing objectives.
However, it should be noted that it is the professional dimension that qualifies this mass email operation, and not the number of recipients involved.
Sending bulk emails with Gmail or Outlook
While it is possible to send a large number of emails through a standard email service for private use, these tools quickly have their drawbacks when it comes to professional use .
First and foremost? The risk of your emails automatically ending up in your contacts' spam folders if you use Gmail or Outlook .
Additionally, these services limit the number of recipients to 500 per message .
This is why using emailing solutions quickly becomes essential, especially since they offer so many other advantages:
compliance with GDPR rules ,
automated management of your emails,
the ability to create emails that look elegant and professional, and are adapted for mobile devices,
access to your statistics to monitor and improve your performance.