Source : Think with Google

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If you check out their Instagram, you’ll find tons of photos and content from their phones, not only because this is their main product, but because it also works for the Instagram audience. But, as you could see in this article, Pinterest is more about lifestyle, design ideas, and inspirational content.

Well, it’s not by chance that Samsung’s Pinterest account is completely different from its Instagram account. On Pinterest, they focus on home appliances and inspiration, as this is something that makes a lot of sense for this specific platform.

The main lesson here is: why waste time and money on content that won’t make sense to your audience? We can (and should) use different social media to create different approaches if this is what will bring value to our customers!

The World Cup is one of the most visible sporting events in the world and always drives conversation across various communication channels, whether digital or not.

It is common for brands of all sizes to take advantage south africa phone number list of this opportunity to create competition-focused actions, but care must be taken not to violate FIFA's intellectual property rights .


Set to kick off on November 20, hosted by Qatar, this year's World Cup already has official sponsors and some rules that your brand must follow if you are not one of them and don't want to be sued. These guidelines have been compiled in FIFA's Intellectual Property Guide .

But, if you want to know how to take advantage of people's attention to increase sales, keep reading this article. I will share with you what your brand can and cannot do in advertising actions.

Elements protected by FIFA
Before you start creating a Cup-focused campaign, make sure you know exactly what not to do, so you don't get a red card.

And, of course, with this initiative, Walmart opens the door to thousands of other brands that are still afraid to enter this new universe.