I would say that this decision is more strategic than it seems at first glance

[asikurrahmanshuvo]

According to their own statement , “ This update is the latest example of how we’re working to make Twitter the easiest and most convenient place to share images, videos, and other creative content .”

It has been a while since we saw short videos winning the hearts of users on different platforms.

In September 2021 , for example, TikTok celebrated reaching 1 billion monthly active users. It is no coincidence that Instagram is increasingly investing in Reels, a format very similar to TikTok's.

As you can see, there’s no denying that today’s consumers love video and often prefer it over other types of content. With that in mind, Twitter hasn’t been left behind, and neither should you.

Here are some tips to help you with that:

Start thinking of your Twitter strategy as a media-sharing channel. More than ever, it's important to have a creative person looking after your Twitter account.

Now that videos are a “must-have” in the digital world, take a moment to dig deeper nigeria phone number list into this format! You can understand the best format for your strategy and get inspired by brands that successfully use video marketing.

Video content pairs well with a good storytelling strategy. With this format, it's easier to build emotional narratives and connect with your audience.

Last but not least, don't be afraid to explore possibilities and try out this new feature! Twitter mixed media is new to everyone, so there's no "right or wrong" here.
For years, this practice has been done as a way to circumvent the system and siphon off money from Internet advertisers.

Does that mean you should only use 3-6 minute videos in your campaigns? Not at all! As we know, an action for a brand must be contextual and encompass different variables in its planning.