But what exactly are third-party cookies?

[asikurrahmanshuvo]

This marks the beginning of a new era that prioritizes data privacy as one of the demands of online consumers and the so-called “privacy revolution,” which begins with the enactment of the General Data Protection Regulation ( GDPR ) and the LGPD in Brazil.

Before we dive deeper into this topic, it's essential to understand what third-party cookies are and how their purpose can affect your strategy.

You've probably experienced the following situation: you enter a news site, for example, and an advertisement appears on your screen, which does not belong to the site . And, even if you jump to other websites, the advertisement continues to appear in your browser.

Well, that's because of third-party cookies.

Third-party cookies are all information made available by kuwait phone number list other websites, which do not own the domain, and record and share statistics on consumer behavior, preferences and habits through different channels on the Internet.

Websites often use third-party cookies because they help brands reach customers and allow advertisers to see the touchpoints they have with consumers.

This makes it easier for companies to better understand who accessed their websites, the profile of the audience that converted to ads, and their online behavior. In this way, third-party cookies allow for more targeted advertising.

But how can we increase consumer privacy while ensuring the performance of advertising campaigns?
This is where one of the main characters of this story comes in: first-party cookies.

First-party cookies are basically information collected directly by the company using them. A very common example is when a website asks for your name and email in exchange for content of interest to the consumer, such as access to an e-book or infographic.

This information can also be generated through marketing campaigns, surveys, social media, and others. The main feature of this data model is that consumer information is collected from the company channels that will use it.