How Long Should a Blog Post Be? A Data-Driven Guide for 2024

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How long should a blog post be?
A blog post should ideally be between 1,500 and 2,500 words. This range allows you to cover topics in depth, provide valuable information, and optimize your content for SEO. But the truth is that the optimal length of a post depends on your content goals, audience needs, and search intent.

Longer articles can be effective for delving deeper into topics.

Shorter articles can be good for how-to guides or press releases.

A good content strategy addresses both short-form and long-form content list of argentina consumer email needs. Let’s look at these factors in more detail and determine the best post length for each.

Does the length of a blog post really matter?
Yes, but that doesn’t mean that longer posts are always better. In fact, deciding how long your blog post should be should mostly depend on search intent .

In other words, you should provide the post length that best meets the needs of your audience.

Your main goal is to answer your audience’s questions. This means investing time to understand their needs and how much information they need.

The Optimal Blog Post Length for Different Content Types
Our research indicates that articles with more than 3,000 words generate the most organic traffic. However, other metrics, such as social shares, follow a different logic.

Let's look at suggested blog post lengths for specific post types and formats .