What John Mueller Says About Anchor Text

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The Value of Anchor Text in Internal Links for Google
While with external links, after the release of the Penguin Update, the position of the link within the page has changed, giving value roughly to the links present in the body of the text and removing it from those positioned in non-editorial sections (header, footer, sidebar, etc.), with internal links the matter seems to be different; substantially it assumes the same value in whatever section of the page it is inserted.
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For a good internal link building strategy, you will need to make sure that the list of antigua and barbuda consumer email most important pages on your site are the most linked and, importantly, you will need to make sure that in addition to being among the most linked, they are linked with the anchor text you want, that is, the one you want your business pages to be positioned with (remember what John Mueller said above? “The anchor text of the internal link helps the bot understand the context of the page”).

Links from Category and Subcategory Pages
In terms of hierarchy, after the homepage, the listing pages (category and subcategory) are generally the most important on the site.

You can use the editorial part of the page (i.e. the “belove the fold” part, but in some cases also the “above” part) to insert internal links, always respecting a hierarchical order.