The first is to collect and organize first-party data. The second is to combine diversified services to deeply manage customer relationships. The third is to create an experience where consumers are willing to actively participate in interactions . However, in the face of numerous digital marketing channels, data is fragmented and customer profiles are difficult to piece together. All these need to be consolidated through a platform to help marketers get twice the result with half the effort. Marketers must understand! Parse CDP, CRM and DMP in one go So CDP was born and has become the most popular term in the marketing industry.
Simply put, CDP can integrate, analyze and apply customer data from different media and channels, covering all data at every consumer touch point, such as browsing data, social interaction, offline behavior, transaction information, equipment Vehicles, etc. Through CDP, brands can accurately target consumers and provide a more personalized marketing experience. They both process customer data. What is the difference between CDP, CRM and DMP? Sandra said that the CRM that everyone chile mobile phone number list is familiar with is a customer database that covers basic customer information, transaction records, etc., but it cannot integrate or analyze data from multiple sources, so it is difficult to apply it to cross-channel marketing tools. For example, the brand can send emails, but this list cannot be linked to specific friends of the official account to send customized messages.
In order to allow consumer data to be properly used by brands, DMP emerged. specially developed for brands and media. It aggregates third-party data, such as media channels, cookies, audience profiles, device IDs, etc., to provide advertisers with accurate user behavior analysis, thereby targeting them for advertising. The biggest difference from CDP is that DMP cannot combine first-party information and is anonymous third-party information. “ CDP can do things that CRM and DMP cannot do. It can not only combine third-party information, but also respond to the brand’s hand. The first-party CRM information completely integrates all customer data, behaviors and information ," Sandra said.