Let us remember that whoever owns the language

[asikurrahmanshuvo]

McDonald's, probably more than many global brands, understands how important it is for people to feel represented and recognized by a brand in order to achieve positive business results.

In other words, McDonald's used the right form of localization in its storytelling, copy, actions and marketing strategies, so that people could see themselves in the ads and act exactly as the brand wanted them to.

As a large company, the business knows that to have a global impact, the secret is to understand local behaviors . Build global objectives, but develop local actions to achieve those global objectives.

It just so happens that when you hear your native language used well albania phone number list in line with specific cultural behaviours, it creates a sense of ownership and empowerment. This is what McDonald's has been doing for many years and has finally made it more explicit with the 2022 World Cup campaign.

Conclusion
A couple of decades ago, localization was not cheap and was difficult to implement. Today, with the Internet becoming more widespread, localization is a MUST for any brand with international or global objectives.

Translation is rare; localization is the key to global success, because it concerns the local behaviors of a market.

Understanding others helps us build coherent narratives capable of generating representation. In the end, what people look for in a brand's narrative is to feel included and represented.

Remains the owner of power. Not in a colonizing way, but by embracing the language of the other in order to enter and become part of it.

Whoever knows the language of the public has the power of the market. McDonald's simply dominates it.

To understand how to start developing digital, but global, communication with our brands, how about we understand what Google says about it ?