The Best Marketing Frameworks

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Marketing has probably existed since prehistoric days when entrepreneurial cavemen designed state-of-the-art spears and tried selling them to their less “handy” counterparts.

Okay, that might not be true, but marketing has been a necessary aspect of business for a long time, and, over that time, savvy marketers have designed models and frameworks to make their (and your) job easier. Let’s take a look at some traditional models as well as some newer frameworks.

Traditional Marketing Models
1. 7Ps Marketing Mix
The 7Ps Marketing Mix is the ultimate checklist for getting your product or service into the world.

It started in the '60s with just four Ps — Product, Price, Place, and Promotion — but as businesses and markets became more complex, it expanded to include People, Process, and Physical Evidence.

Think of it as covering all the bases to ensure you’re not missing anything crucial when planning your marketing strategy.

When to Use It
I’ve found that the 7Ps framework really comes in handy when belarus whatsapp number database you’re in the planning stages of something new or when you need to take a fresh look at what you’re already offering. It’s a great way to make sure you’re thinking about everything, from how much you’re charging to how you’re delivering your product to customers.