A Beginner’s Guide to Google Analytics

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You may have an awesome website, but if you’re not sure where your customers are coming from, what parts of your site they find most useful, and how often they’re coming back you’ve got a lot of opportunity. This is where Google Analytics comes in. According to web technology survey company, W3Techs, Google Analytics is the single most popular website analysis tool with 53.3% of websites using it to track information. It’s little wonder why business owners love this powerful tool – It’s simple to implement, but offers vital information that can help improve your bottom line.

Initial Setup
Getting started is as easy as visiting google.com/analytics and signing up for a free account, or if you already have an account, simply log in.

Once you’re logged in to your Google Analytics account, look for a small house icon in the top orange bar on the left side. Click on this to ensure you’re on the home page. This page will show which websites you’re already tracking.



If your site isn’t listed, or you’re brand new to analytics, you’ll need to add your website to your azerbaijan whatsapp number database account. To do this:

Click on the word “Admin” to the right side of the orange bar across the top of the page. This will take you to your “Account Administration” page.
Click on the gray button labeled “+ New Account.”
A question will pop up that says, “What would you like to track?” Choose “Web Site.”
Choose either “Universal” or “Classic” Analytics. Universal is still in Beta, but promises to offer even more tracking options and future upgrades. It’s up to you which option you choose, and you can always change it later.
Fill in the blanks with your website name, URL, industry category and time zone. You’ll also need to give this specific website an account name and check the boxes next to parties you want to allow access to your statistics, such as other Google products (AdSense, for example).
Click on “Get Tracking ID.” You’ll be asked to accept Google’s Terms of Service (TOS) to continue. Choose accept to move on or decline to stop the process.
If you choose to accept Google’s TOS, you’ll be taken to a page with the tracking code. This code is what you’ll add to the source code on your website, so select all the text inside the box and copy it. You can then save it to a text file for later use or plug it into your source code as described below.



When you create your account your tracking code is provided for you.

To find the tracking code for a website you’ve already set up at Google Analytics, click on the “Admin” button, the name of the website you want to track, and then click on the tab that says “Tracking Info.” This will take you to the page with the code you need to copy and paste into your website’s source code.