We decided to apply a proven strategy for promo - launching two afghanistan telegram number database advertising campaigns with the object "Community and profile". We tested different formats and target actions.
Campaign to "Join the Community"
During testing, a universal format was used: the system adapted creatives to all available placements, so that the advertisements were seen by users of all VK projects and the advertising network.
The ads were shown to an audience of men and women aged 18–39 living in Russian cities with a population of over one million. To reduce the cost of a new subscriber, the campaign was optimized: ads were left that brought in subscriptions at the optimal cost. For example, some campaigns targeting the eastern part of Russia were disabled, while campaigns for Moscow and St. Petersburg, on the contrary, were scaled up, since they showed the lowest subscription cost.
Created two ad groups:
with targeting by interests “tourism”, “travel”;
with keyword targeting - requests for tours and locations where tours take place, for example: “Tours to Karelia”, “Karelia attractions”, since one of the tours took place in Karelia.