want to add the new tool to your social arsenal, build a strategy that outlines how specifically you intend to use the tool, and how it will fit in with your current social media marketing efforts.
3. Listen & Converse: Most social media is centered argentina whatsapp number database around large-scale interaction. That means that following key influencers is the first step to becoming an influencer yourself. So before you begin posting or sharing your own content, share the content of others and engage with them. This will lend you legitimacy and allow you to build an audience over time. Once you begin posting for your own business, Strauss recommends using the 80/20 rule to keep information focused on your customers. “Eighty percent of your tweets or posts should be about them,” he says. The other 20 percent needs to be valuable, shareable content customers will want to spread – Word of mouth marketing!
4. Analyze: According to a post, “Patience is a Virtue – Especially in Social Media” on the blog Your Social Move, “If you don’t slow down and take the time to analyze your previous efforts, you won’t know if you are headed in the right direction or if you need to stop, reassess and go a different way.” Marketing is all about adjusting your tactics to fit your customers needs and interests. Social marketing is the most moveable of all your tactics because it grows overtime. If you don’t analyze the success of your new tool, you won’t know how to get the most out of your efforts. Simonds and Strauss state that “while social media marketing is one of the most affordable ways to build your business, don’t forget to track your efforts and keep tabs on what your get back on your investment—of both money and time… if you’re not getting results—revenues aren’t going up, or worse yet, they’re dropping—it means that you’re not engaging effectively and it’s time to reassess your methods and try a new social approach.”
Want to know how much time and money small businesses are currently spending on social media? Check out our infographic for more details.
Social media marketing shows no signs of slowing down, and with shiny new tools launching all the time, it’s important as marketers to approach each of them critically so you have time to evaluate and then integrate them into your brand. Not every new app or site will fit with your communications, but when you find the one that does, a strategic and patient approach will pay huge dividends in the future.
Strategize: Once you’ve decided you
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