What can it yield?
Google explains in one of its blogs that the percentage associated with a restaurant or bar is based on a number of factors: what Google knows about your business and what Google knows about the user's preferences.
Jacob Kastrenakes did some research and wrote an article about his experiences with the Explore tab. It shows that, for example, if you have your own restaurant, you would do well to fill in all possible information. Google needs information about your company to provide visitors with a rating. But because the function is still relatively new (since May 2018), not everyone has done this yet. In short: another opportunity to distinguish yourself from your competitors.
Finally, I would like to briefly discuss a really cool feature that allows you to force a bit more interaction with your target audience. Where previously there was little interaction from the reviews, an email is now sent to a reviewer when you respond as an owner. This means that a thank you, compensation or apology message will never be forgotten and reviewers and owners can actually have a conversation with each other: nice!
By the way, if you get a negative review, don't get angry, but try to solve it in a mature way. At least don't do it this way. Although that can be schadenfreude for us.
What can it yield?
According to a survey by ReviewTrackers, visitors and reviewers expect a response to their review from your business. 53 percent of respondents expect a response within seven business days, france telegram data but unfortunately, 63 percent say they never received a response.
Shame! Because 45 percent are willing to give a company a second chance if a (negative) review is answered. Responding to reviews will not directly affect your ranking, but it does ensure that you show that you actually care about your customers. And that may be worth even more than a slight increase in the ranking.
Check, check, double check
In order to offer your target group a complete and professional image of your beautiful company, it is therefore important to fill in your Google My Business page as completely as possible. In addition, make sure that you place a new Google Post at least once a week, write an engaging description and respond to all reviews. Yes, also to the negative ones.
I hope I have informed you well with this article, but if you have any questions, suggestions or possible additions, please let me know. Then I wish you much success with your Google My Business page.