Micro-influencers have more targeted audiences.

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Micro-influencers have better engagement rates.
In my experience, the number of followers doesn’t always equate to how well content resonates with those followers.

A great way to track how engaging an influencer’s content is by the number of likes, comments, shares, and saves it receives. This shows that users are going out of their way to interact with the influencer and the post.

Micro-influencers can produce up to 60% more engagement than other types of influencers.

For instance, the average engagement rate on afghanistan whatsapp number database TikTok for micro-influencers ranges from 8.37% to 17.96%, compared to just 4.96% for mega-influencers.

graphs showing that micro-influencers have a higher engagement rate than bigger influencers

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Typically, micro-influencers have more targeted audiences since their content is more niche. People follow them not because they are a popular name but because they’re tuned into the influencer’s content or style.

If I’m a fashion brand building my influencer strategy, I can either partner with one mega-influencer or several micro-influencers. A mega-influencer with 1 million followers has an average engagement rate of 1.21%. That’s approximately 12,100 engagements per post.