I’m interested in adding a virtual component

[hoxesi8100@]

New products, priorities, services, or stakeholders can completely undo what once seemed like a given.

Here is how I will analyze the following factors to gauge which parts of my brand will need some TLC.

Vision
Vision is the “What am I doing?” of the puzzle. It’s the North Star for every action my company undertakes, and it's critical to have a firm understanding of my vision before moving forward.

Originally when I founded Psyched 2 Cyc, I simply wanted to build a new cycling studio since it’s a modality I love. Now that I have established my brand in this way, I can adapt my vision to be more specific or forward-thinking.

I founded the studio originally to target women armenia whatsapp number database since women are a large portion of indoor cycling participants. After all, 67% of U.S. Peloton owners are women, and women are the fastest-growing demographic in indoor cycling in 2024, with a 9% increase in cycling activities.

However, now that I’ve established my brand in the eyes of women, I’d like to rebrand to be more inclusive to both men and women.

Just because women are a large percentage of indoor cycling enthusiasts doesn’t mean there isn’t a place for men here, too.

Mission
The mission is the “How am I doing it?” component. This is my company's roadmap for how we will achieve the vision of drawing in more males to my brand.

to my brand since 26% of Les Mills survey respondents regularly attend virtual indoor cycling classes. On top of that, data found that men are more likely to attend virtual classes than women.

This could be a great way to draw in men who may not be as inclined to take classes in a live studio but would be interested in doing so at home.