Nickelodeon previous logo (left) and updated logo (right)
Posted: Sun Jan 19, 2025 9:29 am
a logo that better attracts this audience.
Look to the long term. This rebrand will likely cost me a lot of money, so I don’t want to do another one anytime soon. Therefore, I will consider my vision, mission, values, and purpose to ensure my new logo can support them in the long run.
Maintain through-lines. The logo, while not as much as the name, is still one of my brand's most memorable components. I want to avoid losing brand recognition by maintaining the parts of my old logo that worked.
Take a look at the Nickelodeon logo change from 2023 below. We retained the same iconic orange color and font but re-incorporated the “splat,” which would be memorable with parents.
Image Source
Color Palette
I know color is very impactful in branding — some colors are romania whatsapp number database now synonymous with the brands that use them, like McDonald's yellow. However, choosing the right color can be difficult, so I might consider changing the color to reflect Psyched 2 Cyc’s rebrand.
For example, our brand logo is currently red, which I chose since red is a vibrant, powerful color that reflects fitness well. However, I now see how many competitors also have red logos, such as CycleBar, and want to choose a new color that can stand out.
According to the psychology of color, green can represent growth, freshness, and health, which resonates with fitness well. It also has an adventurous, competitive personality, which ties fairly well with cycling.
Therefore, I might consider changing my logo to dark green, especially since I don’t know many fitness brands with a green logo.
Look to the long term. This rebrand will likely cost me a lot of money, so I don’t want to do another one anytime soon. Therefore, I will consider my vision, mission, values, and purpose to ensure my new logo can support them in the long run.
Maintain through-lines. The logo, while not as much as the name, is still one of my brand's most memorable components. I want to avoid losing brand recognition by maintaining the parts of my old logo that worked.
Take a look at the Nickelodeon logo change from 2023 below. We retained the same iconic orange color and font but re-incorporated the “splat,” which would be memorable with parents.
Image Source
Color Palette
I know color is very impactful in branding — some colors are romania whatsapp number database now synonymous with the brands that use them, like McDonald's yellow. However, choosing the right color can be difficult, so I might consider changing the color to reflect Psyched 2 Cyc’s rebrand.
For example, our brand logo is currently red, which I chose since red is a vibrant, powerful color that reflects fitness well. However, I now see how many competitors also have red logos, such as CycleBar, and want to choose a new color that can stand out.
According to the psychology of color, green can represent growth, freshness, and health, which resonates with fitness well. It also has an adventurous, competitive personality, which ties fairly well with cycling.
Therefore, I might consider changing my logo to dark green, especially since I don’t know many fitness brands with a green logo.