Content in line with your strategy
Posted: Sun Dec 22, 2024 3:49 am
Things can also turn out differently, as Pepsi's Black Lives Matter campaign showed. The unbelievable commercial featuring top model Kendall Jenner was demolished and criticized for cringe-worthy fake wokeness .
The Future
In the current uncertain times, you as a marketer face enormous challenges. Add to that the countless new technologies and you have endless possibilities to become commercially successful or to fail miserably. In addition, you always have to deal with a critical, skeptical and distrustful customer, who expects a lot from you in terms of brand strategy. Big data, chatbots or artificial intelligence are not going to change that.
As much fun as all the new technologies or campaigns are, always consider the current cultural context. That is the only way to truly put customers first.
Whether you have recently started using social media or have been active for years, developing content remains a challenge. What are you going to post about? What does your target audience find interesting? And what is relevant to your Facebook followers? I will help you on your way with 10 ideas for social media content.
The 10 ideas are visually displayed in the infographic below by Red Website Design . Of course, you create your content in line with your strategy. Randomly posting messages is a waste of your time and brazil whatsapp number list yields little to nothing. You look at who your target group is, what you want to achieve with social media and which platforms are relevant.
Ideas for content
Once you have mapped out your goals, you can start developing content. And that can be more than a news item about your latest product or service. For example, ask your followers a question. Perhaps you have ideas that you want to test or are curious about what they think of your offer.
In addition, you can use social media to give customers something extra that is in line with your field of expertise. Give free advice or useful tips that your followers can use, such as instructions, Do It Yourself's (DIY) or step-by-step plans. Content can be more than text, links to articles or photos. Alternate with videos or animations or go live to give followers a sneak preview .
Also read: Content step-by-step plan: how to organize your content efficiently and effectively
Want to know all 10 ideas to achieve more on social media? Scroll down to view the infographic. Click on the image for a larger version.
The Future
In the current uncertain times, you as a marketer face enormous challenges. Add to that the countless new technologies and you have endless possibilities to become commercially successful or to fail miserably. In addition, you always have to deal with a critical, skeptical and distrustful customer, who expects a lot from you in terms of brand strategy. Big data, chatbots or artificial intelligence are not going to change that.
As much fun as all the new technologies or campaigns are, always consider the current cultural context. That is the only way to truly put customers first.
Whether you have recently started using social media or have been active for years, developing content remains a challenge. What are you going to post about? What does your target audience find interesting? And what is relevant to your Facebook followers? I will help you on your way with 10 ideas for social media content.
The 10 ideas are visually displayed in the infographic below by Red Website Design . Of course, you create your content in line with your strategy. Randomly posting messages is a waste of your time and brazil whatsapp number list yields little to nothing. You look at who your target group is, what you want to achieve with social media and which platforms are relevant.
Ideas for content
Once you have mapped out your goals, you can start developing content. And that can be more than a news item about your latest product or service. For example, ask your followers a question. Perhaps you have ideas that you want to test or are curious about what they think of your offer.
In addition, you can use social media to give customers something extra that is in line with your field of expertise. Give free advice or useful tips that your followers can use, such as instructions, Do It Yourself's (DIY) or step-by-step plans. Content can be more than text, links to articles or photos. Alternate with videos or animations or go live to give followers a sneak preview .
Also read: Content step-by-step plan: how to organize your content efficiently and effectively
Want to know all 10 ideas to achieve more on social media? Scroll down to view the infographic. Click on the image for a larger version.