Understand the Facebook Ads Manager tabs

Dive into business data optimization and best practices.
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roseline371277
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Joined: Sun Dec 22, 2024 3:38 am

Understand the Facebook Ads Manager tabs

Post by roseline371277 »

Images
When you click on the Images option, you will see a list of images sorted by the most recent ones that you have used for advertising campaigns.


Offline events
This is a tool that will track activity that occurs outside of Facebook.

Maybe someone saw your ad on Facebook and then went to your local store to purchase the product.

To create offline events, upload customer data and compare it to people who were likely to have seen the ad.

While tracking each individual conversion can be difficult , creating a funnel for each campaign can help you track campaign success.

Product catalogs
The Product Catalogs option is for businesses with an eCommerce website for products, hotels, travel, or flights.

Simply put, dynamic ads show potential customers details from your product catalog based on their previous interactions with your business.

Videos
When you use Ads Manager from a Business Manager account, there is a Videos option that allows you to display videos on any of your pages. This area is a convenient place to upload and manage videos.

Settings
The settings area is where all of your account information is stored. You can go there to update payment information, your email, etc.

When you click on the Facebook Ads Manager option in the main menu, you open the tool.

In the interface, four tabs contain different information to help you uk email database evaluate the ads you create on Facebook.

The tabs are Account Overview, Campaigns, Ad Sets, and Ads.

Campaigns, Ad Set and Ads Tabs

Image


Developing an ad strategy takes some time and a way to know if your ad is performing well.

What is the click-through rate for your ad? What is your cost per conversion?

These are metrics you'll need to know. You can analyze your ads using the Campaigns, Ad Sets, and Ads tabs.

Choose the tab that shows the grouping you want to analyze, and then use the Performance and Drilldown columns. 

When you click on the Performance column, you'll see options to view certain aspects of your campaign.  Click on an option to reveal related metrics.

You can analyze even more data with the Distribution column , such as which days conversions occurred or what device people were on when they clicked your ad.
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