A strength could be that their website is easier to navigate than yours.
Posted: Sun Jan 19, 2025 9:19 am
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Types of Website Audits
Here are a few common audits among marketers.
1. Competitive Website Audit
A competitive website audit tracks your competitors and their online strategies to help you see what opportunities your brand could be missing out on.
Essentially, a competitive audit allows you to see what’s working for other companies in your market so that you can incorporate those tactics into your own strategy.
Start by performing a SWOT analysis on a competitor’s website. In a SWOT analysis, you track the website’s strengths, weaknesses, opportunities, and threats.
For example:
One weakness could be that their website has slower page loading times.
Opportunities could be items or tools missing from their lithuania whatsapp number database website that you can add to yours to give you an edge.
A threat could be that their website ranks higher in search engine results pages (SERPs) than your own, resulting in your site losing leads.
During this audit, also consider the tools and software they are using to streamline their processes. This can help you discover new ways to run your site more efficiently and make it more accessible for consumers.
2. SEO Link Audit
This type of audit processes the links pointing to your website to find potential issues or opportunities in your backlink profile. By evaluating your links, this audit will help optimize your site to rank for your target keywords.
Link audits consider the URL source, domain, and anchor text to see if value and equity (called “link juice”) are being passed on to your page. This will gauge how much a link is helping or hurting your website's visibility in SERPs.
Navigation
Video & Media
And More!
Download for Free
Learn more
Types of Website Audits
Here are a few common audits among marketers.
1. Competitive Website Audit
A competitive website audit tracks your competitors and their online strategies to help you see what opportunities your brand could be missing out on.
Essentially, a competitive audit allows you to see what’s working for other companies in your market so that you can incorporate those tactics into your own strategy.
Start by performing a SWOT analysis on a competitor’s website. In a SWOT analysis, you track the website’s strengths, weaknesses, opportunities, and threats.
For example:
One weakness could be that their website has slower page loading times.
Opportunities could be items or tools missing from their lithuania whatsapp number database website that you can add to yours to give you an edge.
A threat could be that their website ranks higher in search engine results pages (SERPs) than your own, resulting in your site losing leads.
During this audit, also consider the tools and software they are using to streamline their processes. This can help you discover new ways to run your site more efficiently and make it more accessible for consumers.
2. SEO Link Audit
This type of audit processes the links pointing to your website to find potential issues or opportunities in your backlink profile. By evaluating your links, this audit will help optimize your site to rank for your target keywords.
Link audits consider the URL source, domain, and anchor text to see if value and equity (called “link juice”) are being passed on to your page. This will gauge how much a link is helping or hurting your website's visibility in SERPs.