screenshot of HubSpot’s SEO starter pack landing page
Posted: Sun Jan 19, 2025 8:35 am
14. Provide gated offers with best practices.
When you explore a marketing tactic in a blog post or e-book, I find it helpful to know what others are doing to have success with the same method.
Compiling those best practices into a list is incredibly useful to a marketer looking to get started in a particular arena.
For example, HubSpot offers a comprehensive list of SEO best practices from a variety of experts, which aims to help its target audience achieve a greater return on investment from content marketing.
The ebook provides value for readers trying to crack a bosnia and herzegovina phone number material complicated marketing strategy — and in exchange for their contact information, they get insider tips from a variety of expert sources.
Event-Based Lead Generation
15. Offer webinars and live demonstrations.
If you’re looking for another lead generation idea, consider hosting seminars or live events. Webinars and live events are perfect opportunities to mingle with your audience while also providing them with useful information and new skills (and upselling your products and services!).
Cache Merrill, founder of Zibtek, told me, “Webinars are an excellent tool for presenting one’s expertise and building trust. We try to cover the ‘correct’ topics relevant to what we do. Finally, we expect to have a very good number of conversions at the end where audiences are eager to have a closer interaction request for a consultation or a demo.”
Referral and Partnership Lead Generation
16. Create a referral ecosystem.
Lead generation doesn’t have to be a solo endeavor. I’ve mentioned working with influencers as an example of how to make conversions a team sport.
When you explore a marketing tactic in a blog post or e-book, I find it helpful to know what others are doing to have success with the same method.
Compiling those best practices into a list is incredibly useful to a marketer looking to get started in a particular arena.
For example, HubSpot offers a comprehensive list of SEO best practices from a variety of experts, which aims to help its target audience achieve a greater return on investment from content marketing.
The ebook provides value for readers trying to crack a bosnia and herzegovina phone number material complicated marketing strategy — and in exchange for their contact information, they get insider tips from a variety of expert sources.
Event-Based Lead Generation
15. Offer webinars and live demonstrations.
If you’re looking for another lead generation idea, consider hosting seminars or live events. Webinars and live events are perfect opportunities to mingle with your audience while also providing them with useful information and new skills (and upselling your products and services!).
Cache Merrill, founder of Zibtek, told me, “Webinars are an excellent tool for presenting one’s expertise and building trust. We try to cover the ‘correct’ topics relevant to what we do. Finally, we expect to have a very good number of conversions at the end where audiences are eager to have a closer interaction request for a consultation or a demo.”
Referral and Partnership Lead Generation
16. Create a referral ecosystem.
Lead generation doesn’t have to be a solo endeavor. I’ve mentioned working with influencers as an example of how to make conversions a team sport.