So, how can you immediately capture this attention?
Posted: Sun Jan 19, 2025 7:22 am
If they’re intrigued, they’re more likely to watch more and the more they watch the more likely they are to benefit from its content (like educating them about a product or even just making them laugh).
The longer they watch the more likely they are to form an impression of your business, and a positive impression can inspire follows/subscriptions.
If you capture their attention and they stick around, you also have a higher chance of driving some sort of action, like a viewer sharing the video with friends.
Adriane Grunenberg, HubSpot Automation & Digital Analytics Expert at Pinetco, says: “The opening moments of your video are crucial for capturing attention. You could use an intriguing question, a surprising fact, or a visually appealing scene to grab viewers' attention immediately.”
Adriane-Grunenberg
I do have to mention that while storytelling/scripting is important, consumers nowadays also crave authentic, behind-the-scenes, and “real-life” type content.
Gabrielle Herrera, Community Growth Senior azerbaijan phone number material Marketing Manager at HubSpot noticed first-hand how much people enjoy this type of content after the Community team sent people to INBOUND 2024.
A majority of the content they created were videos, and she said: “The videos that received the most engagement and impressions weren't the ones that were polished or scripted; they were the ones that featured the average attendee, usually impromptu on the show floor, and highlighted the unique experiences and learnings of those featured in the video.”
She adds, “There's certainly a time and place for formal, scripted, and beautifully edited video marketing, but don't discount the value that UGC and peer-based perspectives can bring to your video marketing strategy!”
Gabrielle-Herrera
The longer they watch the more likely they are to form an impression of your business, and a positive impression can inspire follows/subscriptions.
If you capture their attention and they stick around, you also have a higher chance of driving some sort of action, like a viewer sharing the video with friends.
Adriane Grunenberg, HubSpot Automation & Digital Analytics Expert at Pinetco, says: “The opening moments of your video are crucial for capturing attention. You could use an intriguing question, a surprising fact, or a visually appealing scene to grab viewers' attention immediately.”
Adriane-Grunenberg
I do have to mention that while storytelling/scripting is important, consumers nowadays also crave authentic, behind-the-scenes, and “real-life” type content.
Gabrielle Herrera, Community Growth Senior azerbaijan phone number material Marketing Manager at HubSpot noticed first-hand how much people enjoy this type of content after the Community team sent people to INBOUND 2024.
A majority of the content they created were videos, and she said: “The videos that received the most engagement and impressions weren't the ones that were polished or scripted; they were the ones that featured the average attendee, usually impromptu on the show floor, and highlighted the unique experiences and learnings of those featured in the video.”
She adds, “There's certainly a time and place for formal, scripted, and beautifully edited video marketing, but don't discount the value that UGC and peer-based perspectives can bring to your video marketing strategy!”
Gabrielle-Herrera