Meetings1to1 Break
Posted: Sun Jan 19, 2025 6:55 am
The second round table of the day, in which we will talk about the challenge of omnichannel today and the challenges of the future with cases such as MariPaz Villalobos , Traffic Manager at IskaiPet; Juan Garrido , Director of eCommerce, Customer Service and Technical Service at GAME; and Marinella Anglano , Professor in the Digital Marketing Master's at La Salle .
12.35h-13.15h: How post-cookie attribution will work
On this occasion, Dani Barreiro , Data Director at Elogia honduras business email database will give us an overview of what is happening in the world of cookies, and how the sector is preparing for this "cookie-free environment" and outline how campaign tracking, optimization and attribution can be maintained in the future.
13.15h-13.45h: Adapt an attribution model for your business, this is how PromoFarma does it
The surprise of the day will be the last to arrive, as we will learn first-hand about a successful case of omnichannel attribution. Who will teach it? Alba Salvador , Marketing Manager Spain at PromoFarma .
12.35h-13.15h: How post-cookie attribution will work
On this occasion, Dani Barreiro , Data Director at Elogia honduras business email database will give us an overview of what is happening in the world of cookies, and how the sector is preparing for this "cookie-free environment" and outline how campaign tracking, optimization and attribution can be maintained in the future.
13.15h-13.45h: Adapt an attribution model for your business, this is how PromoFarma does it
The surprise of the day will be the last to arrive, as we will learn first-hand about a successful case of omnichannel attribution. Who will teach it? Alba Salvador , Marketing Manager Spain at PromoFarma .