4. Instagram can put your content in front of new audiences.
Posted: Sun Jan 19, 2025 6:50 am
3. Instagram makes engaging with audiences a breeze.
54% of marketers say their goal in 2024 is to increase engagement on Instagram, and Meller says engagement is one of the platform's perks.
"We've made many changes to our Instagram and social media strategy in the last few months, and we've seen some really exciting metrics come out of our new strategy," she shares.
"We're getting a big increase in impressions and engagement, which means our audience is responding to our content a lot more than they had been in the past."
Interacting with your audience is the most popular and fruitful strategy for engagement. You can do this by replying to comments and sharing images and videos of your followers using your products.
54% of marketers say their goal in 2024 is to increase engagement on Instagram
This pro didn't come from Meller. Instead, it is my own afghanistan phone number material observation as both a creator and an Instagram user. Instagram has implemented new features and algorithms that help push your content to new audiences.
For example, collaborative posts allow for the same content to appear on two different accounts. Let's say I'm a smaller business that managed to have a well-known creator showcase my product in their Instagram content.
Said creator can post the content in collaboration with my account and their followers will see both my account and the product, granting my brand more exposure.
Instagram is also experimenting with showing recommended accounts on users feeds.
54% of marketers say their goal in 2024 is to increase engagement on Instagram, and Meller says engagement is one of the platform's perks.
"We've made many changes to our Instagram and social media strategy in the last few months, and we've seen some really exciting metrics come out of our new strategy," she shares.
"We're getting a big increase in impressions and engagement, which means our audience is responding to our content a lot more than they had been in the past."
Interacting with your audience is the most popular and fruitful strategy for engagement. You can do this by replying to comments and sharing images and videos of your followers using your products.
54% of marketers say their goal in 2024 is to increase engagement on Instagram
This pro didn't come from Meller. Instead, it is my own afghanistan phone number material observation as both a creator and an Instagram user. Instagram has implemented new features and algorithms that help push your content to new audiences.
For example, collaborative posts allow for the same content to appear on two different accounts. Let's say I'm a smaller business that managed to have a well-known creator showcase my product in their Instagram content.
Said creator can post the content in collaboration with my account and their followers will see both my account and the product, granting my brand more exposure.
Instagram is also experimenting with showing recommended accounts on users feeds.