How Smart Brands Demonstrate Their Values to Consumers
Posted: Sun Jan 19, 2025 6:42 am
My hot take is that, despite its importance, most brands don’t do a very good job of showcasing their values, but those that do it well do it well. Read on to find some high-quality examples from brands that stand out.
Brand values are usually developed when leaders are building a brand and determining a mission, vision, and or purpose. When I work with clients on this, we often do it in the context of revisiting and revising their mission, vision, and brand values, to make them more inclusive.
In this episode of the Inclusion & Marketing podcast, I do a deep dive of why values are so important to building an inclusive brand, but the gist is that consumers care deeply about brand values because it signals whether or not a brand cares about the same things they do.
A recent study even found that ¾ of shoppers stopped buying from a brand based upon a conflict of values.
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So, given its importance, how can brands make their values clear united states of america phone number material and speak to customers that share their same beliefs?
My top tip is to show, not just tell. Consumers can read your mission, but those words are just lip service if you don’t show how those values are lived. I recommend focusing the majority of your efforts on highlighting how your brand practices its values
The brands that do this well do it with content on their websites and social media channels. Below I’ll go through some examples of brands that I think do a stellar job of making their values clear to consumers.
Brand values are usually developed when leaders are building a brand and determining a mission, vision, and or purpose. When I work with clients on this, we often do it in the context of revisiting and revising their mission, vision, and brand values, to make them more inclusive.
In this episode of the Inclusion & Marketing podcast, I do a deep dive of why values are so important to building an inclusive brand, but the gist is that consumers care deeply about brand values because it signals whether or not a brand cares about the same things they do.
A recent study even found that ¾ of shoppers stopped buying from a brand based upon a conflict of values.
Play audio
00:00/NaN:NaN
Show transcript
So, given its importance, how can brands make their values clear united states of america phone number material and speak to customers that share their same beliefs?
My top tip is to show, not just tell. Consumers can read your mission, but those words are just lip service if you don’t show how those values are lived. I recommend focusing the majority of your efforts on highlighting how your brand practices its values
The brands that do this well do it with content on their websites and social media channels. Below I’ll go through some examples of brands that I think do a stellar job of making their values clear to consumers.