Although the possibility of sharing Reels on the Facebook platform has just been announced , the company has been developing its own short video format since last year. This feature does not yet have a specific name, although it could be associated with Reels given their recent addition to the platform.
To create one of these short videos on Facebook, you just germany business email database need to access the camera option on the main news page. From here you can record and select previous videos, as well as add different effects, songs or original audios.
On the other hand, these new features could have a lucrative future for the company, due to the recent boom in social eCommerce. Something that has been slowly taking off on Instagram and that could be transferred to Facebook through Reels. For now we can only wait for the results of the test and the release of this function globally.