In search of the perfect photo: 10 tips for small businesses!
Posted: Sun Jan 19, 2025 5:04 am
Want to know how to take the perfect photo to sell your products? Even without professional equipment and extensive photography knowledge, it is possible to capture customers' attention through beautiful, well-produced images. In addition to optimizing your advertising, they are responsible for creating desire and interest in your audience.
Visuals are extremely important to captivate your audience and attract people to your business . From traditional advertising to digital marketing, some care is required with the images used in your campaigns. If you want to know the best ways to get excellent photos, keep reading and check out our post with photography tips for small businesses!
How important is it to take good photos?
How many times have you looked at delivery apps and given up on ordering a snack because the photo was ugly? Or given up on buying an item because the photos didn't provide enough information about the product? This has certainly happened many times.
Therefore, those who work in commerce need to have the benin mobile phone number necessary visual resources to provide greater security to their customers. Especially for businesses that are focused on selling through digital means, photos are the main reference that customers have about their products. Therefore, they need to be clear, sharp and present the characteristics that make up the item sold.
This not only serves to attract customers, but also to show consumers that your business cares about the various stages of the shopping experience . In addition, good images prevent customers from getting confused about the product's features, preventing an increase in the number of returns and complaints.
What are the tips for perfect photos?
Now that you know the importance of taking good photos for small businesses, how about checking out the main tips for taking perfect images and attracting customers through visuals ? To that end, we have put together several best practices that will help you rock this part. It's worth checking out!
1. Pay attention to the lighting
Light is one of the most important elements for taking good photos. Give preference to natural lighting during the afternoon, until 3 pm. If you can't use this type of light, don't use the flash on your cell phone camera, because the photo quality will be significantly reduced.
If you can, buy a ring light (an artificial light in the shape of a ring) to ensure the lighting for the photo. Another option is to use a sheet of paper to reflect the light. It is also best to take the photo against the light to avoid shadows.
2. Test it out
Testing is important to have several options, test different angles, understand how to set up the right scenario and focus on what really matters: your product. Therefore, it is worth taking great care in this phase.
To ensure the perfect photo, here's a tip: take lots of photos, lots of them! Try out different angles and scenarios to compare the images later. You can even ask other people for their opinions and ask them what impression they had when they saw the photos.
This way, you can get an idea of how your customers will perceive the images. Also, check the engagement metrics of the images that have already been shared. This way, you can understand your customers’ preferences and use this as a basis for future posts.
3. Take care with editing
Editing is an important step to getting good results with your photos. There are free image editors on the internet, such as Pixlr , where you can even adjust the size of the photos for your website.
Other professional editors, such as Photoshop, are also recommended for adjusting brightness and contrast. But don't overdo these changes. Too many changes can make your photo look ugly and lose its realism, which will put off customers.
The same goes for filters. With so many options, it can be hard to resist. But you have to be careful, because they can distort the image and give a false impression to consumers, who may feel frustrated when they receive their product at home. Of course, the photos of the items sold must be attractive, but they must also be realistic.
4. Check stability and height
To take clear photos and avoid blurry or shaky images, use a support, such as a tripod, to ensure the stability of your photos. There are several options on the market, with different heights and prices.
It's a worthwhile investment if you want to have professional-looking photos on your website or social media. But you can also ensure this stability by improvising with what you have at home, for example, stacking books to get the necessary support.
The height from which you take the photo is another factor that influences the final effect. Remember when we talked about testing? So, here too, it is recommended to test different heights when taking your photos to see which one gives a more realistic view of your product.
5. Create context
To attract your consumers’ attention, use irreverent contexts for your photos. What emotion do you want to convey with this image and your product? Think about it and create a cool setting to include the item. Just be careful not to focus too much on this setting and erase your product.
The items for sale are the stars of the photos, and the objects around them should serve to highlight the qualities of the products. Place some items side by side to show their dimensions.
If you sell food, for example, posting photos of someone trying the recipe on your social media is a good idea to make the customer want to try it. Also, if the same product comes in different colors or sizes, you can include this in your photos. This way, the customer can see what options they have.
Now, if you work with e-commerce or a marketplace, the ideal is to take photos on a simple white background and show all sides of the product. The goal here is to highlight the items sold exclusively.
6. Choose the framing and angle
Framing is a way to make your product stand out in the image. So, take some close-up photos, showing details of the packaging or item, for example, and others from a little further away, allowing you to see the entire product.
Exploring different angles is also interesting to show the details of each item. Since social networks allow you to arrange images in a carousel, include different photos so that the customer can see the products well, as if they were in a physical store .
In addition, make comparisons to understand which images turned out better, which framing highlighted your product the most and at which angle the photo looked more professional and attractive.
7. Understand the ideal resolution
The resolution of your photos is very important, especially because images can weigh down your website and make it slower to load . The ideal is to opt for square photos, between 600×600 and 1200×1200 pixels.
Furthermore, it is important to understand the ideal sizes for your business's social media pages. By knowing these details, you can avoid posting poor-quality photos, giving more credibility to all of your business's pages. This way, you will have a much better chance of attracting more customers and making more sales.
8. Invest in good equipment
Choosing good equipment to rely on can make all the difference when it comes to taking professional photos and using visuals to sell more in your business. For example, there are cell phones that offer higher quality than others.
Additionally, having lighting equipment to highlight the items sold is also important. If you have a larger budget for this area, it is worth investing in a professional camera to take stunning photos.
This way, you create phenomenal sales pages , you can have pages on social media that convey a lot of credibility and, consequently, increase the chances of attracting consumers' attention and increasing sales.
9. Count on the help of specialized professionals
In addition to good equipment, having professionals who understand photography and already have the essential resources to take good images is a great alternative. They also have experience and can give you tips that make everything look even more professional .
For example, there are people who specialize in taking food photos for the food industry. So, by hiring these individuals, you are also hiring the experience they have acquired throughout their professional career. As a result, you are very likely to have really attractive photos.
10. Pay attention to the focus
Paying attention to the focus of the image and pointing the camera at the right place is another important step in taking perfect images for small businesses. If you don't take care of this aspect, your photos will come out blurry.
This makes it seem like your business doesn't care about what it does and, consequently, instead of attracting people, you'll drive them away. Therefore, it's worth taking it easy and taking quality photos. Also, always think about how to highlight your product in a smooth and pleasant way.
Visuals are extremely important to captivate your audience and attract people to your business . From traditional advertising to digital marketing, some care is required with the images used in your campaigns. If you want to know the best ways to get excellent photos, keep reading and check out our post with photography tips for small businesses!
How important is it to take good photos?
How many times have you looked at delivery apps and given up on ordering a snack because the photo was ugly? Or given up on buying an item because the photos didn't provide enough information about the product? This has certainly happened many times.
Therefore, those who work in commerce need to have the benin mobile phone number necessary visual resources to provide greater security to their customers. Especially for businesses that are focused on selling through digital means, photos are the main reference that customers have about their products. Therefore, they need to be clear, sharp and present the characteristics that make up the item sold.
This not only serves to attract customers, but also to show consumers that your business cares about the various stages of the shopping experience . In addition, good images prevent customers from getting confused about the product's features, preventing an increase in the number of returns and complaints.
What are the tips for perfect photos?
Now that you know the importance of taking good photos for small businesses, how about checking out the main tips for taking perfect images and attracting customers through visuals ? To that end, we have put together several best practices that will help you rock this part. It's worth checking out!
1. Pay attention to the lighting
Light is one of the most important elements for taking good photos. Give preference to natural lighting during the afternoon, until 3 pm. If you can't use this type of light, don't use the flash on your cell phone camera, because the photo quality will be significantly reduced.
If you can, buy a ring light (an artificial light in the shape of a ring) to ensure the lighting for the photo. Another option is to use a sheet of paper to reflect the light. It is also best to take the photo against the light to avoid shadows.
2. Test it out
Testing is important to have several options, test different angles, understand how to set up the right scenario and focus on what really matters: your product. Therefore, it is worth taking great care in this phase.
To ensure the perfect photo, here's a tip: take lots of photos, lots of them! Try out different angles and scenarios to compare the images later. You can even ask other people for their opinions and ask them what impression they had when they saw the photos.
This way, you can get an idea of how your customers will perceive the images. Also, check the engagement metrics of the images that have already been shared. This way, you can understand your customers’ preferences and use this as a basis for future posts.
3. Take care with editing
Editing is an important step to getting good results with your photos. There are free image editors on the internet, such as Pixlr , where you can even adjust the size of the photos for your website.
Other professional editors, such as Photoshop, are also recommended for adjusting brightness and contrast. But don't overdo these changes. Too many changes can make your photo look ugly and lose its realism, which will put off customers.
The same goes for filters. With so many options, it can be hard to resist. But you have to be careful, because they can distort the image and give a false impression to consumers, who may feel frustrated when they receive their product at home. Of course, the photos of the items sold must be attractive, but they must also be realistic.
4. Check stability and height
To take clear photos and avoid blurry or shaky images, use a support, such as a tripod, to ensure the stability of your photos. There are several options on the market, with different heights and prices.
It's a worthwhile investment if you want to have professional-looking photos on your website or social media. But you can also ensure this stability by improvising with what you have at home, for example, stacking books to get the necessary support.
The height from which you take the photo is another factor that influences the final effect. Remember when we talked about testing? So, here too, it is recommended to test different heights when taking your photos to see which one gives a more realistic view of your product.
5. Create context
To attract your consumers’ attention, use irreverent contexts for your photos. What emotion do you want to convey with this image and your product? Think about it and create a cool setting to include the item. Just be careful not to focus too much on this setting and erase your product.
The items for sale are the stars of the photos, and the objects around them should serve to highlight the qualities of the products. Place some items side by side to show their dimensions.
If you sell food, for example, posting photos of someone trying the recipe on your social media is a good idea to make the customer want to try it. Also, if the same product comes in different colors or sizes, you can include this in your photos. This way, the customer can see what options they have.
Now, if you work with e-commerce or a marketplace, the ideal is to take photos on a simple white background and show all sides of the product. The goal here is to highlight the items sold exclusively.
6. Choose the framing and angle
Framing is a way to make your product stand out in the image. So, take some close-up photos, showing details of the packaging or item, for example, and others from a little further away, allowing you to see the entire product.
Exploring different angles is also interesting to show the details of each item. Since social networks allow you to arrange images in a carousel, include different photos so that the customer can see the products well, as if they were in a physical store .
In addition, make comparisons to understand which images turned out better, which framing highlighted your product the most and at which angle the photo looked more professional and attractive.
7. Understand the ideal resolution
The resolution of your photos is very important, especially because images can weigh down your website and make it slower to load . The ideal is to opt for square photos, between 600×600 and 1200×1200 pixels.
Furthermore, it is important to understand the ideal sizes for your business's social media pages. By knowing these details, you can avoid posting poor-quality photos, giving more credibility to all of your business's pages. This way, you will have a much better chance of attracting more customers and making more sales.
8. Invest in good equipment
Choosing good equipment to rely on can make all the difference when it comes to taking professional photos and using visuals to sell more in your business. For example, there are cell phones that offer higher quality than others.
Additionally, having lighting equipment to highlight the items sold is also important. If you have a larger budget for this area, it is worth investing in a professional camera to take stunning photos.
This way, you create phenomenal sales pages , you can have pages on social media that convey a lot of credibility and, consequently, increase the chances of attracting consumers' attention and increasing sales.
9. Count on the help of specialized professionals
In addition to good equipment, having professionals who understand photography and already have the essential resources to take good images is a great alternative. They also have experience and can give you tips that make everything look even more professional .
For example, there are people who specialize in taking food photos for the food industry. So, by hiring these individuals, you are also hiring the experience they have acquired throughout their professional career. As a result, you are very likely to have really attractive photos.
10. Pay attention to the focus
Paying attention to the focus of the image and pointing the camera at the right place is another important step in taking perfect images for small businesses. If you don't take care of this aspect, your photos will come out blurry.
This makes it seem like your business doesn't care about what it does and, consequently, instead of attracting people, you'll drive them away. Therefore, it's worth taking it easy and taking quality photos. Also, always think about how to highlight your product in a smooth and pleasant way.