2. Focus on search intent over keyword volume.
Posted: Sun Jan 19, 2025 3:41 am
1. Listen, even when they aren't talking.
Keyword and SEO tools can only take you so far. If you want your content to address real day-to-day problems your audience faces, then you have to actually listen to them.
Matas Dūda, marketing specialist from Omnisend, shared the following advice:
“Listen to your audience even when they’re not saying things outright. At Omnisend, we go beyond reading product and service reviews and look for recurring questions in live chat support conversations and client calls with our customer success managers.
This always reveals issues our content doesn’t answer thoroughly.”
Understanding why your audience is searching is just as important as knowing what they’re searching for. Simply chasing high-volume keywords will just lead to traffic that won’t convert.
Sean Begg Flint, founder and director of Position bahrain phone number material Digital, shared their approach:
“One best practice we swear by is focusing on search intent over just keyword volume. It’s easy to get caught up chasing high-volume keywords, but if the intent doesn’t match your content, you’ll struggle to convert that traffic.
We segment our keyword research into informational, navigational, and transactional buckets and align each piece of content accordingly.
For B2B clients, we often find that highly specific, lower-volume keywords drive better leads because they target prospects who are closer to making a purchase decision.”
Keyword and SEO tools can only take you so far. If you want your content to address real day-to-day problems your audience faces, then you have to actually listen to them.
Matas Dūda, marketing specialist from Omnisend, shared the following advice:
“Listen to your audience even when they’re not saying things outright. At Omnisend, we go beyond reading product and service reviews and look for recurring questions in live chat support conversations and client calls with our customer success managers.
This always reveals issues our content doesn’t answer thoroughly.”
Understanding why your audience is searching is just as important as knowing what they’re searching for. Simply chasing high-volume keywords will just lead to traffic that won’t convert.
Sean Begg Flint, founder and director of Position bahrain phone number material Digital, shared their approach:
“One best practice we swear by is focusing on search intent over just keyword volume. It’s easy to get caught up chasing high-volume keywords, but if the intent doesn’t match your content, you’ll struggle to convert that traffic.
We segment our keyword research into informational, navigational, and transactional buckets and align each piece of content accordingly.
For B2B clients, we often find that highly specific, lower-volume keywords drive better leads because they target prospects who are closer to making a purchase decision.”