Google launches three-strikes system to punish advertisers who violate its policies
Posted: Sat Jan 18, 2025 10:39 am
By Susana Galeano
LATAM Content Coordinator
OROne of Google's priorities is to keep ads on Google Ads free of inappropriate content or content that violates its policies, and to make the rules clearer, starting next September the Mountain View giant will impose a new pilot program that aims to moderate violations of its advertising policies, especially for repeat advertisers. Its new system will consist of sending warnings to advertisers who violate its regulations. Like in baseball, after three warnings ( "strikes" ) Google could completely eliminate its ads.
According to the internet giant's statement , "an initial warning will be issued, followed by up to three strikes for each violation of our policies on dishonest behavior, unapproved substances, and dangerous belize business email database products or services. This policy includes ads that promote deceptive behavior or products, such as the creation of false documents, piracy services, and even spyware, as well as those targeting products such as tobacco, drugs, or weapons, among other types of content."
These bans on Google Adsense have been active for a few years. However, now the system will punish those who violate its policies more decisively.
LATAM Content Coordinator
OROne of Google's priorities is to keep ads on Google Ads free of inappropriate content or content that violates its policies, and to make the rules clearer, starting next September the Mountain View giant will impose a new pilot program that aims to moderate violations of its advertising policies, especially for repeat advertisers. Its new system will consist of sending warnings to advertisers who violate its regulations. Like in baseball, after three warnings ( "strikes" ) Google could completely eliminate its ads.
According to the internet giant's statement , "an initial warning will be issued, followed by up to three strikes for each violation of our policies on dishonest behavior, unapproved substances, and dangerous belize business email database products or services. This policy includes ads that promote deceptive behavior or products, such as the creation of false documents, piracy services, and even spyware, as well as those targeting products such as tobacco, drugs, or weapons, among other types of content."
These bans on Google Adsense have been active for a few years. However, now the system will punish those who violate its policies more decisively.