Success Event Pathing
Posted: Sat Jan 18, 2025 10:30 am
As I find myself sitting in Auckland International Airport, waiting 12 hours for my next flight to LA (it’s 2am Perth time so I’m not quite with it), I figured what better time to write about success event pathing, as apparently my success event pathing for this trip wasn’t quite optimised for connecting flights at reasonable hours.
One of the things that you want to know about your site is the order in which certain events happen. If you’re using success events for various things, like tracking self-service transactions, or leads, purchases etc, it’s important to know the most popular order in which visitors interact.
Now, admittedly, if you’re lucky, you could get some of this through page pathing…but as they’re pages, you end up with a bunch of clutter in between and unless those key events happen almost simultaneously, you’ll struggle to get the information you need.
You could use the Path Finder if you’re on SiteCatalyst v14, but in v15 it’s no longer available. You could use the Fall Out report to generate some insights, but again, it’s not optimal.
If you want to know which events people interact with after a specific trinidad and tobago email list 254,492 contact leads event, or prior to a specific event, then you need to implement Success Event Pathing.
Quite simply, you just set an s.prop each time specific success events are set. You pass the name of the success event into the s.prop and ask Client Care to enable pathing on the prop.
Reporting.
I’ve saved what I consider to be one of the biggest challenges for the end.
GWO gives you conversion reports. That’s about it.
T&T gives you a whole suit of reports within the T&T interface. Plus, if you’ve integrated with SiteCatalyst, then all of your metrics are available to you within SiteCatalyst.
One of the things that you want to know about your site is the order in which certain events happen. If you’re using success events for various things, like tracking self-service transactions, or leads, purchases etc, it’s important to know the most popular order in which visitors interact.
Now, admittedly, if you’re lucky, you could get some of this through page pathing…but as they’re pages, you end up with a bunch of clutter in between and unless those key events happen almost simultaneously, you’ll struggle to get the information you need.
You could use the Path Finder if you’re on SiteCatalyst v14, but in v15 it’s no longer available. You could use the Fall Out report to generate some insights, but again, it’s not optimal.
If you want to know which events people interact with after a specific trinidad and tobago email list 254,492 contact leads event, or prior to a specific event, then you need to implement Success Event Pathing.
Quite simply, you just set an s.prop each time specific success events are set. You pass the name of the success event into the s.prop and ask Client Care to enable pathing on the prop.
Reporting.
I’ve saved what I consider to be one of the biggest challenges for the end.
GWO gives you conversion reports. That’s about it.
T&T gives you a whole suit of reports within the T&T interface. Plus, if you’ve integrated with SiteCatalyst, then all of your metrics are available to you within SiteCatalyst.