What is it respond to messages ?
Posted: Sat Jan 18, 2025 10:16 am
Like others, my colleagues and I are also involved in community management on Facebook. And logically, you want to compare how you are doing compared to the competition. Unfortunately, community management is difficult to quantify. One part of community management can be mapped out well, namely the speed at which brands from their community.
The Community Management Top100 (CM100) shows that there are major differences in this. This applies to brands among themselves, of course, but also to the time at which someone from the community sends a message: only a few brands are as active on Facebook outside office hours as they are during them.
The CM100 looks at the 100 largest Dutch Facebook pages, measured by vietnam mobile phone number list the number of Dutch fans according to Social Bakers . We measured how long these 100 brands take to respond to public messages on their timeline. We distinguished between messages during and outside office hours. We also mapped out how many of these public messages brands respond to at all.
What stands out?
ABN AMRO was the fastest on average in November. 31 minutes during the day and 13 minutes in the evening and at the weekend. The response time outside office hours is particularly striking. Competitors Rabobank and ING note 6h9 and 3h8 here respectively, while during the day they respond within 1h44 and 48 minutes. In any case, many brands show large differences in response time during and outside office hours. In addition, there are also a number of large pages that simply do not respond or where you cannot post open messages at all. Saturn and Media Markt are examples of this and for that reason are not included in the CM100.
The Community Management Top100 (CM100) shows that there are major differences in this. This applies to brands among themselves, of course, but also to the time at which someone from the community sends a message: only a few brands are as active on Facebook outside office hours as they are during them.
The CM100 looks at the 100 largest Dutch Facebook pages, measured by vietnam mobile phone number list the number of Dutch fans according to Social Bakers . We measured how long these 100 brands take to respond to public messages on their timeline. We distinguished between messages during and outside office hours. We also mapped out how many of these public messages brands respond to at all.
What stands out?
ABN AMRO was the fastest on average in November. 31 minutes during the day and 13 minutes in the evening and at the weekend. The response time outside office hours is particularly striking. Competitors Rabobank and ING note 6h9 and 3h8 here respectively, while during the day they respond within 1h44 and 48 minutes. In any case, many brands show large differences in response time during and outside office hours. In addition, there are also a number of large pages that simply do not respond or where you cannot post open messages at all. Saturn and Media Markt are examples of this and for that reason are not included in the CM100.