digital marketing report structure
Posted: Sat Jan 18, 2025 9:11 am
Try to make sure that the person reading the report has a clear idea of how the campaign is going in the first 4 or 5 slides, maximum. It is about offering a summary of the campaign objectives and the results obtained, so that the customer, already at a first glance, can remove any doubts.
Also, take this time to remind the client of the goals that were set for that campaign. It should also be remembered that Inbound Marketing goals should be SMART : specific, measurable, achievable, realistic and time-bound.
2. Results by channel
Nowadays it is common to carry out multi-channel actions where we list of hong kong consumer email use social media, websites, ppc and more. It is interesting for the client to know to what extent each channel has contributed to achieving the objectives set initially, so if you find it useful, you can include this information at the beginning of your document. A simple table with a breakdown by channel and the corresponding data will suffice. It is essential for the client to observe the link between their investment and their performance: by doing so, it is possible to see the ROI of the campaigns divided by channel .
3. The actions carried out
The client knows the campaign you launched so there is no need to go into too much detail. Simply use bullet points to list the different actions performed, and that’s it. If you want, you can break them down by channel or area to make it clearer: SEO, web, design, social media, etc.
Also, take this time to remind the client of the goals that were set for that campaign. It should also be remembered that Inbound Marketing goals should be SMART : specific, measurable, achievable, realistic and time-bound.
2. Results by channel
Nowadays it is common to carry out multi-channel actions where we list of hong kong consumer email use social media, websites, ppc and more. It is interesting for the client to know to what extent each channel has contributed to achieving the objectives set initially, so if you find it useful, you can include this information at the beginning of your document. A simple table with a breakdown by channel and the corresponding data will suffice. It is essential for the client to observe the link between their investment and their performance: by doing so, it is possible to see the ROI of the campaigns divided by channel .
3. The actions carried out
The client knows the campaign you launched so there is no need to go into too much detail. Simply use bullet points to list the different actions performed, and that’s it. If you want, you can break them down by channel or area to make it clearer: SEO, web, design, social media, etc.