Use customer feedback to improve email marketing campaigns

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For instance, you may have a list of newsletter subscribers you acquired via your website sign-up form and another you acquired via a lead magnet campaign. If yes, you should first decide which email list needs scrubbing first. Making this decision can be based on information such as the list age, activity, or size. However, all lists should be scrubbed periodically, no matter how old, active, or large. Personally, I'll suggest first scrubbing your oldest email list.

A list started years ago will probably oman telemarketing list have more inactive contacts and invalid emails than one started a couple of months ago, especially if the list hasn’t been cleaned for years. Step list: remove duplicate, miss-spelled, spam and fake email addresses before you go after inactive subscribers, first get rid of duplicate, fake and spam email addresses. And, identify and correct misspelled email addresses. You may have duplicate emails because a subscriber unknowingly resubscribed to your list.

Unfortunately, there’s no way to prevent prospects who are already subscribers from resubscribing. So, you’ll have to check and remove these duplicates manually or with an email scrubbing tool or email verification service. Also, find email addresses with random combinations of letters and numbers. These are examples of spam email addresses that you should remove from your list. Disposable and temporary emails should also be removed. As for misspelled emails, subscribers sometimes make mistakes when entering their email addresses.