3. Don’t buy an email list; build one.
Posted: Sat Jan 18, 2025 6:43 am
Here’s How to Fix It:
There are many ways to spread brand awareness, but the three I'll touch on here are PR, co-marketing, and blogging:
1. Public Relations (PR)
Public relations is less about paying for a spot in a news blog and more about focusing your voice and finding your place in the market. I recommend reading this post from HubSpot about how startups and small businesses should do PR. The piece also includes some tips on how to design an effective strategy that works for you, define success metrics, and the types of avenues to take when building out your PR approach.
Pro Tip: You can also download HubSpot’s free public vietnam phone number material relations kit to learn how to maximize your public relations efforts with inbound marketing and social media.
2. Co-marketing
Partnering with another brand will help you inherit some of their image and reputation and create brand evangelists outside your circle. It’s a fantastic way to gain a large volume of new contacts alongside your organic marketing efforts.
Pro Tip: You can read HubSpot’s ebook on co-marketing for a more guided walkthrough on how to get started.
3. Blogging
Running a consistent, high-quality blog will also help you build brand awareness. Not only does a blog help drive traffic to your website and convert that traffic into leads, but it also enables you to establish authority in your industry and trust among your prospects. It’ll also help you build an email list, which brings us to our next point ...
To move prospects along their buyer's journey to eventually become your customers, you must build trust through consistent nurturing, stay top of mind, and continuously provide value. Marketers say that one of the best ways to do this is to get prospects on your email list with a killer template.
There are many ways to spread brand awareness, but the three I'll touch on here are PR, co-marketing, and blogging:
1. Public Relations (PR)
Public relations is less about paying for a spot in a news blog and more about focusing your voice and finding your place in the market. I recommend reading this post from HubSpot about how startups and small businesses should do PR. The piece also includes some tips on how to design an effective strategy that works for you, define success metrics, and the types of avenues to take when building out your PR approach.
Pro Tip: You can also download HubSpot’s free public vietnam phone number material relations kit to learn how to maximize your public relations efforts with inbound marketing and social media.
2. Co-marketing
Partnering with another brand will help you inherit some of their image and reputation and create brand evangelists outside your circle. It’s a fantastic way to gain a large volume of new contacts alongside your organic marketing efforts.
Pro Tip: You can read HubSpot’s ebook on co-marketing for a more guided walkthrough on how to get started.
3. Blogging
Running a consistent, high-quality blog will also help you build brand awareness. Not only does a blog help drive traffic to your website and convert that traffic into leads, but it also enables you to establish authority in your industry and trust among your prospects. It’ll also help you build an email list, which brings us to our next point ...
To move prospects along their buyer's journey to eventually become your customers, you must build trust through consistent nurturing, stay top of mind, and continuously provide value. Marketers say that one of the best ways to do this is to get prospects on your email list with a killer template.