KLM payment system innovative?
Posted: Sat Jan 18, 2025 6:18 am
Herman Couwenbergh of Twittermania has also read the press release from KLM. “This action by KLM is indeed threshold lowering, but not very innovative and not really in a social environment.” He also mentions Chirpify, but with a footnote. “Chirpify is a small player with a limited offering. And it is not yet very relevant for the Netherlands, because it is very focused on the American market.”
Gert Wim ter Haar (KLM) is also familiar with Chirpify. “The disadvantage of this service is that you first have to create an account before you can make a purchase. Not as accessible as our service. Another major difference is that the service works with standard products; many people who all want or should buy the same product. That is also different for us. Our service is intended as a customized, 1-on-1 service for an individual customer.”
Twitter eCommerce
A next step in social commerce could well be that the big players will integrate direct payments within their social platform. Twitter in particular has made great strides in this area in recent months. The microblogging service recently acquired payment service Stripe and has posted a number of specific eCommerce vacancies. With the Stripe payment system, it would be possible to have product offers paid for directly within the Twitter platform. So we are waiting for Twitter itself to integrate this financial function. Then the threshold for companies to start using it will be even lower.
Twitter is definitely working hard on social commerce , for example through their Amplify service . Through Amplify, companies that advertise around a specific television program on American television can show promoted tweets to people watching that television program on their second screen. A powerful combination of offline television and online second screen to generate more conversion and involvement.
But back to paying via social media. When we look at the new KLM payment bolivia mobile phone number list system, it is a real step forward. From a telephone payment after a conversation on Twitter or Facebook, to receiving a private message on the social media platform where you are already present as a customer. There is a big chance that customers will indeed experience more convenience and make a purchase faster. A higher conversion on sales from the social media channels. Well done.
But the principle is not new and in my opinion not perfect yet. And to be honest, it does not take place entirely within the social media channels themselves. After all, you are redirected as a customer to a landing page, with which you then enter the regular payment process, for example paying via iDeal.
Mobile payment
The next step, as far as I'm concerned, is that it should also be possible to make the payment from the Rabobank app (or another banking app) on your smartphone. After all, the banking app is secured with a personal code. Security guaranteed and even more user-friendly. Now, in the case of the Rabobank app, you usually still need your external box, the Random Reader, to complete the payment to KLM. That is still quite a hurdle.
Anyway; KLM is taking a great step in the right direction with the new system. With a nice marketing spin-off as an extra . And it is a matter of time before the big platforms themselves will enable payments within their own channel. I suspect that KLM will keep a close eye on this.
With thanks to: Polle de Maagt, Gert Wim ter Haar and Herman Couwenbergh.
Gert Wim ter Haar (KLM) is also familiar with Chirpify. “The disadvantage of this service is that you first have to create an account before you can make a purchase. Not as accessible as our service. Another major difference is that the service works with standard products; many people who all want or should buy the same product. That is also different for us. Our service is intended as a customized, 1-on-1 service for an individual customer.”
Twitter eCommerce
A next step in social commerce could well be that the big players will integrate direct payments within their social platform. Twitter in particular has made great strides in this area in recent months. The microblogging service recently acquired payment service Stripe and has posted a number of specific eCommerce vacancies. With the Stripe payment system, it would be possible to have product offers paid for directly within the Twitter platform. So we are waiting for Twitter itself to integrate this financial function. Then the threshold for companies to start using it will be even lower.
Twitter is definitely working hard on social commerce , for example through their Amplify service . Through Amplify, companies that advertise around a specific television program on American television can show promoted tweets to people watching that television program on their second screen. A powerful combination of offline television and online second screen to generate more conversion and involvement.
But back to paying via social media. When we look at the new KLM payment bolivia mobile phone number list system, it is a real step forward. From a telephone payment after a conversation on Twitter or Facebook, to receiving a private message on the social media platform where you are already present as a customer. There is a big chance that customers will indeed experience more convenience and make a purchase faster. A higher conversion on sales from the social media channels. Well done.
But the principle is not new and in my opinion not perfect yet. And to be honest, it does not take place entirely within the social media channels themselves. After all, you are redirected as a customer to a landing page, with which you then enter the regular payment process, for example paying via iDeal.
Mobile payment
The next step, as far as I'm concerned, is that it should also be possible to make the payment from the Rabobank app (or another banking app) on your smartphone. After all, the banking app is secured with a personal code. Security guaranteed and even more user-friendly. Now, in the case of the Rabobank app, you usually still need your external box, the Random Reader, to complete the payment to KLM. That is still quite a hurdle.
Anyway; KLM is taking a great step in the right direction with the new system. With a nice marketing spin-off as an extra . And it is a matter of time before the big platforms themselves will enable payments within their own channel. I suspect that KLM will keep a close eye on this.
With thanks to: Polle de Maagt, Gert Wim ter Haar and Herman Couwenbergh.