Personalization in the Italian Banking Sector: Credem Banca
Posted: Sat Jan 18, 2025 5:17 am
To face the challenge of engaging and retaining its customers head on, Banca Credem has chosen to rely on one of the most advanced tools available in the field of customer communication: Doxee Pvideo® , Doxee 's personalized videos .
We have already had the opportunity to analyze the importance of personalized videos in an effective marketing strategy, due on the one hand to the power of the video medium itself, on the other to the strong added value given by personalization , which allows you to interact with the individual customer, tailor-made messages, addressing him/her by name and keeping in mind his/her history and characteristics.
At this point, a question may arise spontaneously: are we sure that personalized afghanistan consumer email list videos work for customer care also in the Italian banking sector?
The answer – a loud and clear “yes” – is given by the unequivocal data of 60% of views of the entire video that was recorded by the double Doxee Pvideo® campaign used by Banca Credem : one to stimulate the use of internet banking and one to propose a new line of credit to customers who already own the Ego card.
In this last case, what made the choice to use Doxee Pvideo® a winning one is their interactivity. In fact, thanks to the clickable calls-to-action directly in the video, the customer is encouraged to take action, after having been fascinated by the customization given by the dynamic storyboard. This is precisely what makes Doxee Pvideo® unique: the engaging content is not an end in itself, but rather persuades and encourages action.
We have already had the opportunity to analyze the importance of personalized videos in an effective marketing strategy, due on the one hand to the power of the video medium itself, on the other to the strong added value given by personalization , which allows you to interact with the individual customer, tailor-made messages, addressing him/her by name and keeping in mind his/her history and characteristics.
At this point, a question may arise spontaneously: are we sure that personalized afghanistan consumer email list videos work for customer care also in the Italian banking sector?
The answer – a loud and clear “yes” – is given by the unequivocal data of 60% of views of the entire video that was recorded by the double Doxee Pvideo® campaign used by Banca Credem : one to stimulate the use of internet banking and one to propose a new line of credit to customers who already own the Ego card.
In this last case, what made the choice to use Doxee Pvideo® a winning one is their interactivity. In fact, thanks to the clickable calls-to-action directly in the video, the customer is encouraged to take action, after having been fascinated by the customization given by the dynamic storyboard. This is precisely what makes Doxee Pvideo® unique: the engaging content is not an end in itself, but rather persuades and encourages action.