4. Setting up and using showcase pages
Posted: Sat Jan 18, 2025 4:37 am
Until recently, LinkedIn had the so-called 'Products & Services' pages, where you could draw attention to products and services as a company. These have now been phased out and are now more or less being replaced by the 'Showcase' pages. There was some protest about this because the recommendations were no longer available and, for example, videos from YouTube could not be added to the 'Showcase' pages. However, the 'Showcase' pages can be combined well with 'Updates' that people can 'like' and respond to. This gives these pages a dynamic character, which in turn fits in well with the social media idea. In addition, organisations can focus on specific target groups per 'Showcase', which is attractive from a content marketing perspective.
5. Professionalize with Content Marketing Score & Trending Content
Finally, LinkedIn recently introduced two new business services: the afghanistan mobile phone number list Content Marketing Score and Trending Content. Both are ratios that can provide valuable insights for content marketers. The Content Marketing Score qualifies the impact of your content measured by the engagement of your target group. In addition, your company's score is compared to that of your peers and provided with suggestions to improve your performance. Trending Content, in addition, provides valuable insights into the topics that resonate optimally with your own target group.
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“Trending Content is interesting for every organization. The Content Marketing Score requires an investment in content marketing on the LinkedIn platform, on a scale where benchmarks must be possible. Companies can benchmark themselves with the position of competitors that are displayed anonymously. In other words: you may see that you take a third position on engagement and you know who is in your peer set, but you do not know exactly which two companies are in front of you,” Marcel explains.
Successfully combining content and connections
The related story of Rick Mans, who manages to gain 3,000 to 4,000 new followers per month on LinkedIn via 'Content Loop', ties in nicely with this: "many companies are active on social media, but they are often product-oriented. While we are now in a phase in which the human relationship is much more important. From product orientation to people orientation. The trick is to build relationships prior to the actual sale", Marcel concludes. Marcel's own favorite campfire story is not people-oriented, but witch-oriented. You can find out exactly how that works in the video!
5. Professionalize with Content Marketing Score & Trending Content
Finally, LinkedIn recently introduced two new business services: the afghanistan mobile phone number list Content Marketing Score and Trending Content. Both are ratios that can provide valuable insights for content marketers. The Content Marketing Score qualifies the impact of your content measured by the engagement of your target group. In addition, your company's score is compared to that of your peers and provided with suggestions to improve your performance. Trending Content, in addition, provides valuable insights into the topics that resonate optimally with your own target group.
Accept cookies
“Trending Content is interesting for every organization. The Content Marketing Score requires an investment in content marketing on the LinkedIn platform, on a scale where benchmarks must be possible. Companies can benchmark themselves with the position of competitors that are displayed anonymously. In other words: you may see that you take a third position on engagement and you know who is in your peer set, but you do not know exactly which two companies are in front of you,” Marcel explains.
Successfully combining content and connections
The related story of Rick Mans, who manages to gain 3,000 to 4,000 new followers per month on LinkedIn via 'Content Loop', ties in nicely with this: "many companies are active on social media, but they are often product-oriented. While we are now in a phase in which the human relationship is much more important. From product orientation to people orientation. The trick is to build relationships prior to the actual sale", Marcel concludes. Marcel's own favorite campfire story is not people-oriented, but witch-oriented. You can find out exactly how that works in the video!