In addition to these KPIs aimed at measuring the ROI of social media , a qualitative study is important: does your network find your content useful, and does it mention it in comments? Or are your posts often criticized (in which case a change of strategy is necessary)? Don't panic if your ideal prospects don't regularly comment on your posts: on LinkedIn, they are often discreet. But they see you. So remember to monitor profile visits. This indicator is valuable for identifying who is interested in you! Social networks: the exclusive kit to help you manage your social strategy B2B social selling: useful tools The challenge of this marketing approach is to create and maintain relationships with prospects, and to support them throughout the sales process. To achieve this, we recommend that you rely on the right tools to create, publish, manage your content on networks… and interact with the right decision-makers.
We divide our recommendations into two categories: Tools to help create and publish content (which help you be visible “on the surface” and publicly, particularly on LinkedIn) Tools to help with segmentation and contact with targets (which helps to be relevant “under the iceberg” and in private messages, particularly on LinkedIn). Tools to help create liechtenstein number content Segmentation and prospecting support tools Hootsuite Amplify, to quickly share posts and make them easier to share on collaborators' accounts Sales Navigator, to expand and manage your network in a personalized way Sociabble, to simplify internal communication around social selling and allow your employees to become your best ambassadors, thanks to employee advocacy Waalaxy, to automate your LinkedIn messages and invitations in a personalized way.
But also to track interactions and integrate leads into your CRM Sprout Social, to manage your social media within an all-in-one platform, including publishing and analyzing conversations Lemlist, to create personalized email campaigns and effectively engage prospects, including with LinkedIn for multi-channel follow-up. As a bonus, we recommend using LinkedIn's “Social Selling Index” (or SSI) tool , which measures your social selling performance. This indicator also provides you with areas for improvement, to strengthen your sales presence on LinkedIn and obtain more sales results.
The higher your score, the more likely you are to generate leads: according to LinkedIn, salespeople with a high SSI generate 45% more opportunities than their competitors! 5 tips for a solid social selling strategy Believing that publishing content on the Internet is enough to trigger a purchase is like wanting to go skiing in Marseille in the middle of August: it doesn't make sense. It doesn't exist. It's impossible (unless we're talking about water skiing, which is something else, but we digress...). To truly capture the attention of prospects, build a strong relationship, and convert prospects into customers through social selling, here are our 5 key tips: 1- Define a content strategy adapted to the targets Your content must answer the questions, problems and desires of your target.