For this purpose, a traffic campaign and a
Posted: Tue Jan 07, 2025 8:52 am
Recently in Brazil, OLX hoped to capture the attention of its audience, highly involved in the news and vibrations of a soccer world championship. To do so, the multinational chose to use some Advertising Tools of the Meta Ads platform . Below you will find out more about this project. Keep reading! THE OLX PROJECT WITH META ADS The OLX com project consisted of publishing ads that could cover all stages of the Buyer's Journey of the visitors of the site and the company's application.
For this purpose, a traffic campaign and a performance bahrain whatsapp resource were used using the Meta Ads platform solutions, as you can see in the next topic of this post. Follow me! SOLUTIONS Among the Meta Ads platform solutions used by OLX I can mention for example: Static Ads; 15 second video; Carousel to display the variety of products; Automatic positioning; Lens pixels ; Resources for measuring results.
Additionally, OLX has adhered to a two-tier brand lift strategy, one for conversion performance and the other for traffic performance. This way, the Marketing team involved in the project could compare notes and generate more valuable insights for improvements. In any case, with these features of the Meta Ads platform, OLX has achieved great results. The multinational has thus been able to leverage more sales with lower advertising costs.
For this purpose, a traffic campaign and a performance bahrain whatsapp resource were used using the Meta Ads platform solutions, as you can see in the next topic of this post. Follow me! SOLUTIONS Among the Meta Ads platform solutions used by OLX I can mention for example: Static Ads; 15 second video; Carousel to display the variety of products; Automatic positioning; Lens pixels ; Resources for measuring results.
Additionally, OLX has adhered to a two-tier brand lift strategy, one for conversion performance and the other for traffic performance. This way, the Marketing team involved in the project could compare notes and generate more valuable insights for improvements. In any case, with these features of the Meta Ads platform, OLX has achieved great results. The multinational has thus been able to leverage more sales with lower advertising costs.