BlackShopping is here, the first major multi-brand live shopping event in Spain
Posted: Tue Jan 07, 2025 8:47 am
By Maria Bastero
Content Manager at Marketing4eCommerce
ANDn November 24th, something much bigger than Black Friday is going to happen, marketer. Mark this date well because it is when the first edition of BlackShopping will be held , a pioneering event that will combine live sales and entertainment . The gala, broadcast via streaming, will begin at 5:00 p.m. (peninsular time) and will feature the participation of well-known brands such as Xiaomi, Braun, Nike Cosmetics, LA Rock, Conforama, Honor or MM93 , the brand of Moto GP champion Marc Márquez.
This initiative, which aims to boost live shopping in Spain in style while offering great discounts to consumers, is led by Señor Mono , a production company with more than 20 years of experience in the world cyprus number data of showbusiness production ; VTEX , the global live shopping eCommerce technology platform; and Marketing4eCommerce .
I'm signing up for BlackShopping!
BlackShopping: offers, raffles and many surprises
Since teleshopping made the move to the Internet, renaming itself as live shopping , a more modern term adapted to current times, it has become the direct sales channel with the greatest growth in the market and with ratios that exceed the conversion of the traditional online channel by six.
Following this trend, BlackShopping will be the first multi-brand live shopping event in the world to be held in Spain, with Black Friday as the best showcase. The streaming event, which will last approximately two hours, will be hosted by comedian, content creator and presenter Carolina Iglesias (@Percebesygrelos) and fitness trainer on television Cesc Escolà (@cescescola), who will act as presenters . They will also be accompanied by several of the most prominent macro and micro influencers in each category, who will interact with the products and offers throughout the event.
Content Manager at Marketing4eCommerce
ANDn November 24th, something much bigger than Black Friday is going to happen, marketer. Mark this date well because it is when the first edition of BlackShopping will be held , a pioneering event that will combine live sales and entertainment . The gala, broadcast via streaming, will begin at 5:00 p.m. (peninsular time) and will feature the participation of well-known brands such as Xiaomi, Braun, Nike Cosmetics, LA Rock, Conforama, Honor or MM93 , the brand of Moto GP champion Marc Márquez.
This initiative, which aims to boost live shopping in Spain in style while offering great discounts to consumers, is led by Señor Mono , a production company with more than 20 years of experience in the world cyprus number data of showbusiness production ; VTEX , the global live shopping eCommerce technology platform; and Marketing4eCommerce .
I'm signing up for BlackShopping!
BlackShopping: offers, raffles and many surprises
Since teleshopping made the move to the Internet, renaming itself as live shopping , a more modern term adapted to current times, it has become the direct sales channel with the greatest growth in the market and with ratios that exceed the conversion of the traditional online channel by six.
Following this trend, BlackShopping will be the first multi-brand live shopping event in the world to be held in Spain, with Black Friday as the best showcase. The streaming event, which will last approximately two hours, will be hosted by comedian, content creator and presenter Carolina Iglesias (@Percebesygrelos) and fitness trainer on television Cesc Escolà (@cescescola), who will act as presenters . They will also be accompanied by several of the most prominent macro and micro influencers in each category, who will interact with the products and offers throughout the event.